安溪铁观音 绿色生态、文化内涵、科技创新

安溪自然环境得天独厚，丘陵延绵，流水涓涓，气候温润，草木丰盛，生机盎然。从天际俯视，数十万亩茶树环绕山脉，鲜绿的茶叶，透着昂扬的生命力，是大自然最好的馈赠。这些绿色的叶子，腹蕴兰香，饱含难以言喻之“音韵”，被世人冠以“铁观音”之美名，铁观音的故事便在此延续千年。

安溪，作为全国重点产茶县，共有铁观音茶园面积60万亩，“安溪铁观音”品牌价值连续6年位列全国茶叶类区域品牌榜第1位，安溪铁观音茶文化系统入选全球重要农业文化遗产获选名录。

生态绿色种植 安全品控保障

产品力是一个产业的基础，安溪推出优化品质工艺、引导绿色种植、加强安全管控、推进集约生产四项措施，不断提升茶叶产品力，解决了长期围绕铁观音市场的“痛点”问题。

优化品质工艺上，安溪以“十大金牌茶庄园”、首批12座名茶山、“十佳茶园”为示范，强化茶园基础管理；以安溪铁观音地理标志证明商标准用企业为抓手，全力推进“两留”“两禁”，强化茶叶质量安全管控；推动陈香型铁观音国家标准颁布实施，全国茶叶标准化技术委员会有机茶工作组落户安溪；连续举办四届安溪铁观音大师赛，推动制茶技艺传承发展，提升茶叶标准化水平。

引导绿色种植上，安溪重点开展有机肥替代化肥、茶园去化学农药化等“减量化”行动，大力推行生物防治、物理防治等“绿色植保”新技术，推广“有机肥+配方肥”“茶+沼+畜”等新模式，建成生态茶园35万亩，获批创建全国农作物病虫害“绿色防控示范县”。

安全管控上，安溪强化产管并举，在全国首创县域农资监管与物流追踪平台，实施茶园信息化、数据化监管模式，构建“从茶园到茶杯”的质量安全可追溯体系。依托两个国家级茶叶检验检测机构，建立县、乡、企业（含市场）立体化农产品检测网络，年监督抽检1300对批次以上。安溪茶叶出口100%通过输入国官方检测，获评“国家农产品质量安全县”称号。

4月16日，安溪县联合中华全国供销合作总社杭州茶叶研究院、中国经济信息社率先在全国发布《安溪铁观音质量安全白皮书（2020）》，该报告是由国家茶叶质量监督检验中心等机构专家组成的项目组，在对安溪铁观音质量安全状况实行为期三年的跟踪研究后形成，充分肯定安溪茶园基地鲜叶、毛茶和成品茶质量安全状况。白皮书的发布是对安溪铁观音在安全管控工作的一次巨大肯定。此外，安溪还积极推广“公司+合作社+农户”生产经营模式，引导茶园承包经营权向龙头企业、合作社、家庭农场流转，茶园有效管控比例达95%，茶机械、茶配套、茶包装等产业集群不断发展壮大，产值突破250亿元，大茶叶格局进一步形成。

打造品牌价值 深挖文化内涵

打造品牌价值是安溪铁观音发展的必由之路。近年来，安溪持续完善安溪铁观音地理标志证明商标的准入使用、管理服务、宣传推介和维权打假综合体系，准入企业增至141家；开展“年年有主题、月月有活动”品牌推广活动，深化与新华社品牌民族工程合作，今年4月3日安溪铁观音文化宣传片英文版通过新华社新华丝路“一带一路”国家级信息服务平台在全球首发；安溪铁观音还跨界冠名福建女子排球队，赋能安溪铁观音的健康文化属性。

此外，安溪尤为注重深挖茶文化内涵，推动“茶庄园+”旅游业态，每年吸引120万以上的“铁粉”到安溪体验茶文化；聚焦“新丝路”，打造“一带一路”茶香通道，借助安溪铁观音营销中心、茶学社、茶酒对话等平台载体，在46个国家和地区完成国际商标注册，成功入选“中欧100+100”地理标志产品互认互保清单，安溪铁观音国际知名度、美誉度不断提升。

安溪铁观音的文化申遗之路也在有条不紊地进行着，安溪成立了申遗专项工作小组，高位推进申遗及茶文化系统核心区保护建设工作。今年3月初，安溪县关于创新考察方式加快申遗迎检的建议正式通过农业农村部向联合国粮农组织提出。4月21日至23日，安溪举办“茶香农遗——驻华使节走进遗产地”系列活动，推动安溪铁观音茶文化交流与传播，助力申遗工作。

科技创新赋能 数字平台助力

创新是一个产业的生命力。安溪铁观音产业科技创新上持续发力，通过一系列针对性举措，取得了良好成效。

科技创新上，安溪加强与中茶所、中茶院、省农业科学院、福建农林大学安溪茶学院产学研合作，深入推进福建泉州国家农业科技园区（茶叶园）建设，培育国家农业科技园区示范（基地）企业38家，承担实施省部级以上涉农涉茶科技计划项目16项，拥有涉茶专利700多件，还支持龙头茶企创建技术研发中心，推动第一产业向精深加工等链条延伸，以科技增强茶产业链韧性和竞争力。

搭建数字平台上，安溪发挥十万安溪茶商、异地茶促会市场堡垒作用，支持开展数字化营销，探索线上认标、线下体验的消费新模式；大力发展跨境电商，形成国内国外齐头并进、线上线下融合发展的格局；运营好“安溪数字茶叶云平台”“安溪数字地标监管平台”，全力争取“福茶网”落户安溪，打造数字茶业新优势。

此外，安溪为制定乌龙茶国家标准不遗余力。4月3日，世界茶贸指数研究中心落户安溪，茶贸指数作为商务部牵头研究的国家级商贸指数体系的重要组成部分，是面向全球发布的商品贸易指数之一，具有较强茶业商品贸易引领和向作用。安溪以此为契机，开展世界茶贸指数研究，制定乌龙茶国家标准，开展安溪铁观音标准体系制（修）定，为世界茶产业发展提供安溪风向标。

安溪已经为“铁观音”装上绿色生态、文化内涵、科技创新三个新引擎，相信在她们的驱动之下，“安溪铁观音”号茶产业航母终将劈波斩浪，香满世界、誉满全球，成为世界茶产业的最美高地。

Anxi has a unique natural environment, with rolling hills, trickling water, mild climate, abundant vegetation and abundant vitality. Looking down from the sky, hundreds of thousands of acres of tea trees surround the mountains. The bright green tea leaves are full of high vitality and are the best gift of nature. These green leaves, with orchid fragrance in their belly, are full of indescribable "rhyme" and are dubbed "Tieguanyin" by the world. The story of Tieguanyin has continued here for thousands of years.

Anxi, as a key tea-producing county in the country, has a total area of 600,000 mu of tea gardens. The brand value of "Anxi Tieguanyin" has ranked first in the national tea regional brand list for 6 consecutive years, and Anxi Tieguanyin tea culture system has been selected as an important global agricultural cultural heritage. Selected list.

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Ecological Green Planting Safety Quality Control Guarantee

Product power is the foundation of an industry. Anxi has introduced four measures to optimize quality processes, guide green planting, strengthen safety management and control, and promote intensive production to continuously improve tea product power and solve the long-term "pain points" in the Tieguanyin market.

In terms of optimizing quality and craftsmanship, Anxi takes the "Top Ten Gold Medal Tea Estates", the first batch of 12 famous tea mountains, and "Top Ten Tea Gardens" as demonstrations to strengthen the basic management of tea gardens; take Anxi Tieguanyin Geographical Indication Certification Enterprise as the starting point, Fully promote the "two stay" and "two bans", and strengthen the control of tea quality and safety; promote the promulgation and implementation of the national standard for Chen-flavored Tieguanyin, and the organic tea working group of the National Tea Standardization Technical Committee settled in Anxi; hold four consecutive Anxi Tieguanyin Masters Competitions, Promote the inheritance and development of tea-making techniques and improve the standardization level of tea.

In terms of guiding green planting, Anxi focuses on “reduction” actions such as replacing chemical fertilizers with organic fertilizers and de-chemical pesticides in tea gardens, vigorously promoting new “green plant protection” technologies such as biological control and physical control, and promoting “organic fertilizers + formula fertilizers”. New models such as tea + marsh + livestock”, built ecological tea gardens of 350,000 mu, and was approved to create a national “green prevention and control demonstration county” for crop diseases and insect pests.

In terms of safety management and control, Anxi strengthens both production and management. It is the first in the country to create a county-level agricultural materials supervision and logistics tracking platform, implement an informatization and data-based supervision model for tea gardens, and build a quality and safety traceability system from "tea garden to tea cup". Relying on two national-level tea inspection and testing institutions, establish a three-dimensional agricultural product testing network in counties, townships, and enterprises (including markets), and supervise and sample more than 1,300 pairs of batches every year. 100% of Anxi tea exports have passed the official testing of the importing country, and have been awarded the title of "National Agricultural Product Quality and Safety County".

On April 16, Anxi County, together with the Hangzhou Tea Research Institute of the All-China Federation of Supply and Marketing Cooperatives and the China Economic Information Service, took the lead in releasing the "Anxi Tieguanyin Quality and Safety White Paper (2020)", which was published by the National Tea Quality Supervision and Inspection Center, etc. The project team composed of institutional experts was formed after a three-year follow-up study on the quality and safety of Anxi Tieguanyin, and fully affirmed the quality and safety of fresh leaves, hair tea and finished tea in Anxi Tea Garden Base. The release of the white paper is a great affirmation of Anxi Tieguanyin's work in safety control. In addition, Anxi also actively promotes the production and operation model of "company + cooperative + farmer", and guides the transfer of contracted management rights of tea gardens to leading enterprises, cooperatives, and family farms. The effective control ratio of tea gardens reaches 95%. The cluster continues to grow and develop, with the output value exceeding 25 billion yuan, and the pattern of large tea is further formed.

Build brand value and dig deep into cultural connotation

Building brand value is the only way for Anxi Tieguanyin to develop. In recent years, Anxi has continued to improve the comprehensive system of access to use, management services, publicity and promotion, rights protection and anti-counterfeiting of Anxi Tieguanyin geographical indication certification marks, and the number of admitted enterprises has increased to 141; Promotion activities, deepening the cooperation with Xinhua News Agency's brand national project. On April 3 this year, the English version of the Anxi Tieguanyin cultural propaganda film was released globally through Xinhua News Agency's Xinhua Silk Road "Belt and Road" national information service platform; Anxi Tieguanyin also crossed borders Named the Fujian women's volleyball team, empowering Anxi Tieguanyin's healthy cultural attributes.

In addition, Anxi pays special attention to digging deep into the connotation of tea culture, promoting the "Tea Manor +" tourism format, attracting more than 1.2 million "iron fans" to Anxi to experience tea culture every year; With the help of platform carriers such as Anxi Tieguanyin Marketing Center, Tea Society, Tea and Wine Dialogue, etc., it has completed international trademark registration in 46 countries and regions, and was successfully selected into the "China-Europe 100+100" list of geographical indication products for mutual recognition and mutual protection. Anxi Tieguanyin International The popularity and reputation are constantly improving.

Anxi Tieguanyin's cultural application to the World Heritage List is also proceeding in an orderly manner. Anxi has established a special work group for World Heritage application to promote the protection and construction of the core area of the application and tea culture system at a high level. At the beginning of March this year, Anxi County's proposal to innovate the way of inspection to speed up the application and inspection was formally put forward to the United Nations Food and Agriculture Organization through the Ministry of Agriculture and Rural Affairs. From April 21st to 23rd, Anxi held a series of activities of "The Legacy of Tea Fragrant Farmers—Envoys in China Entering the Heritage Site" to promote the exchange and dissemination of Anxi Tieguanyin tea culture and help the work of applying for the World Heritage List.

Technological innovation empowered by digital platforms

Innovation is the vitality of an industry. Anxi has continued to make efforts in the technological innovation of Tieguanyin industry, and achieved good results through a series of targeted measures.

In terms of scientific and technological innovation, Anxi has strengthened its cooperation with China Tea Institute, China Tea Institute, Provincial Academy of Agricultural Sciences, and Anxi Tea College of Fujian Agriculture and Forestry University. Base) 38 enterprises, undertake to implement 16 agricultural and tea-related science and technology plan projects above the provincial and ministerial level, have more than 700 tea-related patents, and also support leading tea companies to establish technology research and development centers, and promote the extension of the primary industry to the chain of intensive processing. , to enhance the resilience and competitiveness of the tea industry chain with technology.

On building a digital platform, Anxi plays the role of one hundred thousand Anxi tea merchants and tea promotion associations in different places as a market fortress, supports the development of digital marketing, and explores new consumption models of online identification and offline experience; vigorously develops cross-border e-commerce, forming a domestic and foreign market. Go hand in hand with the development pattern of online and offline integration; operate the "Anxi Digital Tea Cloud Platform" and "Anxi Digital Landmark Supervision Platform", strive for the "Fu Tea Network" to settle in Anxi, and create new advantages in the digital tea industry.

In addition, Anxi spares no effort to formulate national standards for oolong tea. On April 3, the World Tea Trade Index Research Center settled in Anxi. As an important part of the national commercial and trade index system led by the Ministry of Commerce, the tea trade index is one of the commodity trade indices released globally, with strong tea industry commodities. Trade leadership and direction. Anxi took this opportunity to carry out research on the world tea trade index, formulate national standards for oolong tea, and develop the Anxi Tieguanyin standard system (revision) to provide Anxi weather vane for the development of the world tea industry.

Anxi has installed three new engines of green ecology, cultural connotation and technological innovation for "Tieguanyin". It is believed that under their drive, the "Anxi Tieguanyin" tea industry aircraft carrier will eventually cut waves and become famous and famous all over the world. , become the most beautiful highland of the world's tea industry.