安溪铁观音 Anxi Tieguanyin 兰花香、观音韵 品牌茶

安溪，一个县域的名字；铁观音，一种茶的名字。两者铸就的唯一性，丰富了茶世界的多样性。

铁观音是世界茶类的后起之秀，发现至今近300年，它以迷人的“兰花香、观音韵”被世人青睐。

厚重的历史文化孕育茶中贵族

茶叶的根基是历史文化和风土。已故茶界泰斗张天福在《福建乌龙茶》中写道：乌龙茶是世界三大茶类（绿茶、红茶、乌龙茶）之一，在世界上享有重要的地位。陈宗懋院士所著《中国茶经》清楚载明：“乌龙茶起源于福建闽南，后发展到闽北、广东和台湾，品质最好的是铁观音。”这些资料显示，安溪是乌龙茶之乡，安溪铁观音是乌龙茶的杰出代表。

史料记载，乌龙茶创制于明末清初，在18、19世纪从泉州港、广州港远航西方，风靡欧美。泉州被列入世界文化遗产名录，宋元时期的泉州港曾是海上“茶叶之路”的起点，茶的英语“tea”，德语“Tee”，意大利语“te”，希腊语“tsai”等，正是源自闽南方言茶字的谐音“Dei”。

20世纪70年代末，由于安溪铁观音强大的美容保健功效，日本兴起了乌龙茶热，称铁观音是美容茶、长寿茶。20世纪80年代末至21世纪初，安溪铁观音以其千香百味的品质特征、精湛独特的加工技艺及博大精深的文化内涵，内销、外销同时获得长足发展，成就了乌龙茶的黄金期。

40多年来，安溪带动了乌龙茶发展，市场拓展从南方到北方，从中国到日本、东南亚、欧美各国，铁观音发展为家喻户晓的名优茶。

在中国名茶家族里，西湖龙井被称为茶中皇后，而安溪铁观音则被誉为茶中贵族。这两茶都有共同的特点：一是有着贡茶的文化历史；二是都有国家地理标识性质的不可复制性。

优秀基因铸就铁观音茶叶品牌价值第一

产地是铁观音的基础，工艺是铁观音的灵魂，正宗安溪铁观音制作工艺繁复，注重表现茶叶的韵味、滋味、香气，以工夫茶的方式诠释茶汤，达到“杯面迎鼻，芳香溢齿颊，泽润喉吻”之境。

铁观音是世界茶叶科学进步的缩影，半发酵的工艺拿捏之难，堪称一绝。因此其有五绝：品种之优、栽培之难、工艺之精、品饮之雅、功效之强。

铁观音具有优异的DNA，香气成分多达数百种，营养成分更是全面且配比合理，它含有特殊的聚合多酚和含量高的锰、钾、钠、锌等健康成分。中国工程院院士、湖南农业大学教授刘仲华研究表明，铁观音保健功效很全面且强大，清香型铁观音是“一见钟情、延缓衰老、更年轻”；浓香型铁观音是“蜜意浓情、护肝降脂、更轻松”；陈香型铁观音是“日久生情、抗炎清火，更精神”。

铁观音“上得厅堂、下得厨房”。从“柴米油盐酱醋茶”的属性看，它的价格很亲民，符合茶的根本属性；从琴棋书画诗酒茶的属性看，铁观音成为国礼茶香飘国际。2021年，安溪铁观音区域品牌价值1428.46亿元，连续六年蝉联全国茶叶类品牌价值首位。

近年来，在安溪县政府和广大茶人的共同努力下，安溪的茶山生态修复良好，制茶工艺回归正宗标准，浓郁的香气、醇厚的口感、金黄的汤色让茶客找回过去的感觉，安溪铁观音市场再次崛起，足见安溪铁观音永恒的魅力。

Anxi, the name of a county; Tieguanyin, the name of a tea. The uniqueness created by the two enriches the diversity of the tea world.

Tieguanyin is a rising star in the world's tea category. It has been discovered nearly 300 years ago.

The rich history and culture breed the nobles in tea

The foundation of tea is history, culture and terroir. The late Zhang Tianfu wrote in Fujian Oolong Tea: Oolong tea is one of the three major types of tea (green tea, black tea, and oolong tea) in the world and enjoys an important position in the world. The "Chinese Tea Classic" written by Academician Chen Zongmao clearly states: "Oolong tea originated in southern Fujian, Fujian, and later developed to northern Fujian, Guangdong and Taiwan. The best quality is Tieguanyin." These data show that Anxi is the hometown of oolong tea, and Anxi is the hometown of oolong tea. Tieguanyin is an outstanding representative of oolong tea.

According to historical records, oolong tea was created in the late Ming and early Qing dynasties. In the 18th and 19th centuries, it sailed to the West from Quanzhou Port and Guangzhou Port and became popular in Europe and the United States. Quanzhou is listed in the World Cultural Heritage List. The Quanzhou Port in the Song and Yuan Dynasties was the starting point of the "tea road" by sea. The English "tea" for tea, German "Tee", Italian "te", Greek "tsai", etc. , which is derived from the homophonic "Dei" of the word tea in the southern Fujian dialect.

In the late 1970s, due to the powerful beauty and health care effects of Tieguanyin, oolong tea fever arose in Japan, calling Tieguanyin a beauty tea and longevity tea. From the end of the 1980s to the beginning of the 21st century, Anxi Tieguanyin, with its thousand-flavored and hundred-flavored quality characteristics, exquisite and unique processing skills and profound cultural connotations, achieved rapid development in both domestic and export sales, and achieved the golden age of oolong tea.

For more than 40 years, Anxi has driven the development of oolong tea, and the market has expanded from the south to the north, from China to Japan, Southeast Asia, Europe and the United States, and Tieguanyin has developed into a well-known famous tea.

Among the famous tea families in China, West Lake Longjing is known as the Queen of Tea, while Anxi Tieguanyin is known as the Noble in Tea. The two teas have common characteristics: one is the cultural history of tribute tea;

Excellent genes make tea brand value first

The origin is the foundation of Tieguanyin, and the craftsmanship is the soul of Tieguanyin. The production process of authentic Anxi Tieguanyin is complicated, focusing on expressing the charm, taste and aroma of tea, and interpreting the tea soup in the way of Gongfu tea, so as to achieve "the cup noodles face the nose and the aroma overflows the teeth." Cheeks, moist throats and kisses".

Tieguanyin is the epitome of the scientific progress of tea in the world. Therefore, it has five unique qualities: excellent variety, difficult cultivation, exquisite craftsmanship, elegant drinking, and strong efficacy.

Tieguanyin has excellent DNA, as many as hundreds of aroma components, and its nutritional components are comprehensive and reasonable. It contains special polymeric polyphenols and high content of manganese, potassium, sodium, zinc and other healthy ingredients. Liu Zhonghua, an academician of the Chinese Academy of Engineering and a professor at Hunan Agricultural University, has shown that Tieguanyin has comprehensive and powerful health care effects. Lipid-lowering, more relaxed"; Chen Xiang-type Tieguanyin is "long-lasting love, anti-inflammatory and clearing fire, more spiritual".

Tieguanyin "goes up to the hall, down to the kitchen". Judging from the attributes of "chai, rice, oil, salt, sauce and vinegar tea", its price is very close to the people, which is in line with the fundamental attributes of tea; Judging from the attributes of qin, chess, calligraphy, painting, poetry, wine and tea, Tieguanyin has become a national gift tea Xiangpiao International. In 2021, the regional brand value of Anxi Tieguanyin will be 142.846 billion yuan, ranking first in the national tea brand value for six consecutive years.

In recent years, with the joint efforts of the Anxi County Government and the vast number of tea people, the ecological restoration of the tea mountain in Anxi has been good, and the tea-making process has returned to the authentic standard. Anxi Tieguanyin market has risen again, which shows the eternal charm of Anxi Tieguanyin.