八马茶业

12月16日，“八马茶业乌龙茶纳税双冠感恩答谢暨两大乌龙茶茶王品鉴会”在厦门举行。9个日夜，3座城市，从福州、泉州，再到厦门，八马茶业系列品鉴会已携好茶走过福建多地。巡回城市的过程中，八马茶业将品质好茶带给茶友、将茶文化的种子播撒四方。

八马茶业与厦门渊源颇深。此前，八马茶业赛珍珠全球品鉴会曾于厦门停驻，而在金砖国家领导人厦门会晤时八马茶业也曾提供过茶叙服务。如今，在这个开放而包容的城市，盛会再度开启。现场高朋满座，领导嘉宾、行业大咖、茶商茶友从五湖四海云聚于此，共品好茶。

福建省人大常委会原副主任、海峡两岸茶业交流协会高级顾问庄先表示，“此前总书记曾号召我们要发扬为民服务的孺子牛精神、创新发展的拓荒牛精神、艰苦奋斗的老黄牛精神，衷心祝愿八马继续发扬企业精神，发扬‘三牛’精神，坚持‘三茶’理念，为中国茶的发展做出新的贡献。”

△福建省人大常委会原副主任、海峡两岸茶业交流协会高级顾问庄先在品鉴会上致辞

在这个中国茶的“黄金时代”，八马茶业如何把握机遇，屡屡创造奇迹？它所坚守的品牌理念究竟为何？一次次帮扶茶农、助力产区背后又有怎样的缘由？

“双冠”“双茶王”，躬亲助产区

以品牌实力带动茶产业发展

品鉴会上，八马茶业特邀各方茶友品鉴两大茶王赛事的获奖好茶，并于现场进行品鉴分享。

一直以来，八马茶业积极响应政府号召，今年下半年，在首个千亿产茶大省福建省南北两大乌龙茶知名产区安溪县与武夷山，分别举办了2021年八马茶业安溪铁观音茶王赛和2021年武夷岩茶“双世遗”杯茶王赛。

△八马茶业重金举办茶王赛，助力茶产业发展

八马茶业不惜斥资数百万，召集权威专家、学者参与大赛审评，邀请业内媒体全程跟进报道，只为帮扶茶农茶企，让好茶不被埋没，让技艺得以更新，助力茶产区发展走向更光明的道路。在不懈的努力之下，两场茶王赛都成为当地的现象级赛事，也为乌龙茶的市场热度添了一把火。

除了举办赛事引领市场，另一方面，八马还坚持通过纳税反哺产区。落实思树，饮流怀源，依法诚信纳税是企业回报社会、履行社会责任的本分所在。而纳税数额也在一定程度上反映了企业受市场的欢迎程度。

从安溪县政府、武夷山市政府的纳税证明中可见，2020年八马茶业在安溪铁观音、武夷岩茶两大乌龙茶原产地纳税双第一。其中，安溪铁观音连续八年纳税第一，武夷山招商首年即实现纳税第一，实力助推茶产区发展。

从纳税“双冠”到乌龙茶“双茶王”，八马茶业始终行走在帮扶茶农、茶企、茶产区的路上，以品牌实力带动茶产业发展。并且，八马茶业所做的努力还远不止于此。

“三胜”理念助力品牌发展

八马引领中国茶产业走向无限可能

在中国茶产业加速发展的境遇下，在百年未有的大变局背景下，茶人该思考什么？茶企该注重什么？是茶行业躲不开的必答题。而针对这些问题，八马茶业给出了自己的答案。

近日，八马茶业启动的“四大茗珠”战略，预示着八马茶业即将开启打造中国全品类好茶平台的新征程。2009年至2020年，八马·安溪铁观音连续12年全国销量领先；2015年至2021年连续7年稳居天猫双十一乌龙茶类目第一，占据行业龙头地位。并且旗下产品成为迪拜世博会中国馆宴会厅官方指定白茶、官方指定普洱茶，在其它茶类上的影响力也与日俱增，已实现从乌龙茶第一到多品类领先。

△八马茶业“四大茗珠”产品展示

不仅如此，早在2011年，八马茶业便开始涉足电商领域，历时10年发展，如今八马茶业全渠道粉丝已突破3000万，成为传统茶企拓展电商领域的领军企业。电商业务的持续增长，也彰显了八马茶业在新生代人群中的影响力，品牌势能持续高涨。

△八马茶业宣布2021年12月公司全渠道粉丝超3000万

而这些辉煌与荣耀，离不开“三胜”理念的加持。

品鉴会现场，八马茶业股份有限公司董事长王文礼进行了主题演讲，再次强调八马茶业“以质胜，以智胜，以德胜”的“三胜”理念。

以质胜，即为坚守“干好一件事，不能有瑕疵”的质量精神，打造匠心好茶；以智胜，即是积极践行“智慧八马”理念，通过传统茶业与现代科技的高度融合，持续引领茶行业的高质量发展；以德胜，即指八马茶业积极构建中国茶产业协作体，助力乡村振兴，走向共同富裕。基于此目标，八马坚守“正、利他、真本事”的行动指南，开放平台，以茶助农，推动产区发展。

“三胜”理念是八马茶业屡屡取得佳绩的核心基柱，也是支撑其持续走向世界舞台的内生动力。八马茶业用严苛的品质、前瞻的战略、利他的大爱，牢牢把握住发展机遇。

△八马茶业董事长王文礼在品鉴会现场演讲。

在这个品牌力即最大红利的“流量时代”，励志“走正道、做好茶”的八马茶业，依托高品质的产品，积蓄品牌影响力，再借由品牌影响力反哺茶产业，在守住企业德行的同时，不断开拓创新，助力中国茶产业发展。

通过福州、泉州、厦门系列品鉴会，八马茶业进一步将好茶和茶文化推向各方茶友，也引领着茶行业的多样化发展，打开了未来茶产业的无限可能。

On December 16, the "Bama Tea Industry Oolong Tea Double Crown Appreciation Appreciation and Two Oolong Tea Kings Appreciation Meeting" was held in Xiamen. 9 days and nights, 3 cities, from Fuzhou, Quanzhou, and then to Xiamen, the Bama Tea Industry Series Tasting Conference has brought good tea to many places in Fujian. In the process of touring the city, Bama Tea Industry brings high-quality tea to tea friends and sows the seeds of tea culture everywhere.

The eight-horse tea industry has a deep connection with Xiamen. Prior to this, the Eight Horse Tea Industry Pearl S. Buck Global Tasting Conference had been stationed in Xiamen, and the Eight Horse Tea Industry also provided tea narration services during the meeting of the BRICS leaders in Xiamen. Now, in this open and tolerant city, the grand event is opening again. The scene was full of guests, leading guests, industry leaders, tea merchants and tea friends gathered here from all corners of the world to enjoy good tea together.

Zhuang Xian, former deputy director of the Standing Committee of the Fujian Provincial People’s Congress and senior consultant of the Tea Industry Exchange Association across the Straits, said, “Previously, the general secretary called on us to promote the spirit of serving the people, the pioneering spirit of innovation and development, and the old scalper spirit of hard work. , I sincerely wish that Bama will continue to carry forward the spirit of enterprise, carry forward the spirit of "San Niu", adhere to the concept of "Three Teas", and make new contributions to the development of Chinese tea."

△Zhuang Xian, former deputy director of the Standing Committee of Fujian Provincial People's Congress and senior consultant of the Cross-Strait Tea Industry Exchange Association, delivered a speech at the tasting meeting

In this "golden age" of Chinese tea, how does the Ba Ma tea industry seize opportunities and repeatedly create miracles? What is the brand philosophy it adheres to? What is the reason behind helping tea farmers and the producing areas again and again?

"Double Crown" "Double Tea King", hands-on midwifery area

Promote the development of the tea industry with brand strength

At the tasting meeting, Bama Tea Industry invited tea friends from all parties to taste the award-winning teas of the two tea king competitions and share the tasting on the spot.

The Eight Horse Tea Industry has been actively responding to the government’s call. In the second half of this year, Anxi County and Wuyi Mountain, the two well-known oolong tea producing areas in the north and south of Fujian Province, the first 100 billion tea-producing province, will hold the Eight Horse Tea Industry Anxi Railway in 2021. Guanyin Tea King Tournament and the 2021 Wuyi Rock Tea "Twin World Heritage" Cup Tea King Tournament.

△Bama Tea Industry held a tea king game with a lot of money to help the development of the tea industry

Eight Horse Tea Industry spares no effort to spend millions to convene authoritative experts and scholars to participate in the evaluation of the competition, and invite industry media to follow up and report the whole process, only to help tea farmers and tea enterprises, so that good tea will not be buried, so that the skills can be updated, and help tea The development of the production area takes a brighter path. With unremitting efforts, the two tea king races have become local phenomenal events, which has also added to the enthusiasm of the oolong tea market.

In addition to hosting events to lead the market, on the other hand, Eight Horses also insists on feeding back the production areas through taxation. Carrying out the tree of thinking, drinking and cherishing the source, paying taxes in good faith according to the law is the duty of an enterprise to return to the society and fulfill its social responsibilities. The tax amount also reflects to a certain extent the popularity of the company in the market.

It can be seen from the tax payment certificates of the Anxi County Government and Wuyishan City Government that in 2020, Eight Horse Tea Industry will pay the first place in the two major oolong tea origins of Anxi Tieguanyin and Wuyi Rock Tea. Among them, Anxi Tieguanyin ranked first in tax payment for eight consecutive years, and Wuyishan achieved the largest tax payment in the first year of investment promotion, and its strength has boosted the development of tea-producing areas.

From the "double crown" of tax payment to the "double tea king" of oolong tea, Bama tea industry has always been on the road of helping tea farmers, tea enterprises, and tea-producing areas, driving the development of the tea industry with brand strength. Moreover, the efforts made by the eight horse tea industry go far beyond this.

"Three wins" concept helps brand development

Eight Horses Leads China's Tea Industry to Infinite Possibilities

With the accelerated development of China's tea industry and the background of major changes unseen in a century, what should tea people think about? What should tea enterprises pay attention to? It is a must-answer question that the tea industry cannot avoid. In response to these questions, Ba Ma Tea Industry has given its own answers.

Recently, the "Four Major Mingzhu" strategy launched by the Eight Horse Tea Industry indicates that the Eight Horse Tea Industry is about to embark on a new journey to build a good tea platform for all categories in China. From 2009 to 2020, Bama·Anxi Tieguanyin led the country in sales for 12 consecutive years; from 2015 to 2021, it ranked first in the Tmall Double Eleven Oolong Tea category for 7 consecutive years, occupying the leading position in the industry. In addition, its products have become the official designated white tea and officially designated Pu-erh tea in the Banquet Hall of the China Pavilion of the World Expo in Dubai. The influence on other teas is also increasing day by day, and it has achieved the number one oolong tea to the leading multi-category.

△Bama Tea Industry "Four Major Mingzhu" product display

Not only that, as early as 2011, the eight-horse tea industry began to set foot in the field of e-commerce. After 10 years of development, the eight-horse tea industry has exceeded 30 million omni-channel fans and has become a leader in the expansion of traditional tea companies in the field of e-commerce. The continuous growth of e-commerce business also demonstrates the influence of the eight horse tea industry in the new generation of people, and the brand potential continues to rise.

△Bama Tea Industry announced that in December 2021, the company's omni-channel fans exceeded 30 million

And these brilliance and glory are inseparable from the blessing of the "three victories" concept.

At the tasting meeting, Wang Wenli, Chairman of the Eight Horses Tea Industry Co., Ltd. gave a keynote speech, re-emphasizing the eight-horse tea industry's "three wins" concept of "winning by quality, winning by wisdom, and winning by virtue".

Winning by quality means adhering to the quality spirit of "do one thing well without flaws" and creating a good tea; winning by wisdom means actively practicing the concept of "Eight Horses of Wisdom" through traditional tea industry and modern technology. The high degree of integration of the tea industry continues to lead the high-quality development of the tea industry; victory by virtue means that the Eight Horse Tea Industry actively builds a cooperative body for the Chinese tea industry to help revitalize the countryside and move towards common prosperity. Based on this goal, Ba Ma adheres to the "right, altruistic, and true" action guide, opens the platform, and uses tea to help farmers and promote the development of the production area.

The "three wins" concept is the core pillar of the eight-horse tea industry that has repeatedly achieved good results, and it is also the endogenous driving force that supports its continued development on the world stage. With strict quality, forward-looking strategy, and altruistic love, Ba Ma Tea firmly grasps development opportunities.

△Bama Tea Industry Chairman Wang Wenli gave a speech at the tasting meeting.

In this "traffic era" where brand power is the greatest dividend, the eight-horse tea industry, which is inspiring to "go the right way and make tea", relies on high-quality products to accumulate brand influence, and then uses brand influence to feed back the tea industry. While maintaining corporate ethics, we will continue to innovate and help the development of China's tea industry.

Through the series of tasting sessions in Fuzhou, Quanzhou and Xiamen, Bama Tea Industry has further promoted the good tea and tea culture to all tea friends, and also led the diversified development of the tea industry, opening up the unlimited possibilities of the future tea industry.