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铁观音纯雅礼和
铁观音纯雅礼和


乌龙茶色香韵味
‍‍乌龙茶色香韵味
News Detail

八马茶业 安溪铁观音纳税第一

  1
Issuing time:2021-12-21 13:51

岁末年初,回顾过去的2020年,有太多的事件值得我们铭记,或波诡云谲、或众志成城,或欢天喜地,或历久弥新……


在此过程中,受宏观经济影响,以及在一系列不利市场环境下,整个安溪铁观音茶业的“寒冬期”加深,市场销售乏力,导致部分企业为了得以喘息,不得不“断臂求生”。


但却有一个企业,不仅在逆势中持续增长。同时,还用自身的实力与影响,在这个岁末交出了一份令人亮眼的答卷。


2020年,连续5年入选“中国品牌价值500强”、中国茶连锁专卖领先品牌,品牌价值达到139.66亿元的八马茶业,日前在安溪县政府、武夷山市政府的纳税证明中,让人眼前一亮:八马茶业位居安溪铁观音、武夷岩茶两大乌龙茶原产地纳税首位。其中,安溪铁观音连续八年纳税第一,武夷山招商首年即实现纳税第一。



“让天下人享受茶的健康与快乐”。在过去时间里,八马茶业用这句话,生动诠释了八马茶“国货精品”--有品质、有规模、有贡献。而今年八马茶业荣获乌龙茶原产地双纳税冠军,更是将这句话的内涵和外延展现得淋漓尽致。



实际上,在高品质这一维度上,八马茶业也始终保持着清醒的认知。而,其之所以能够实现快速增长,积极主动纳税,也与其一以贯之重视高质量,赋能品牌,不无关系。


乌龙茶两大原产地纳税首位


因为销量领先,所以纳税第一


“认准这匹马,好茶喝八马”。实际上,产品的高质量保证,也是企业长效发展的关键。


截止2020年12月31日,八马茶业全国门店超过2000家。经国际权威第三方认证机构调研认证,已成为“中国茶叶连锁专卖店第一品牌”。加之,八马茶业拿下乌龙茶两大原产地纳税第一的双冠殊荣,足见其对行业的突出贡献。




可以说,八马茶业的高品质产品及品牌影响力的成功也为茶行业的创新与发展树立了典范。


那么,八马茶业到底有何过人之处呢?其实,答案早已不言而喻。


我们仅仅从一款八马铁观音“赛珍珠”的市场销量表现,就可窥探其一二,以小见大。


八马茶业自2009年推出赛珍珠铁观音以来,就有清晰的品牌战略定位:2010-2015年,赛珍珠铁观音销量持续走高,被行业专家称为“赛珍珠现象”。2015年,在“2014年福建茶业经济发展年会”上,赛珍珠提观音一举斩获“闽茶单品王”桂冠,成为当年茶市场最畅销的铁观音品牌。


时至今日,八马安溪铁观音连续12年全国销量领先。即便是在当下国际市场需求不振,内需市场增收放缓,社会价值导向与消费行为的变化,生产、流通成本不断上涨等一系列不利市场环境,给中国茶市带来一股刺骨“寒流”,中国茶企面临巨大挑战的背景下,八马茶业却实现逆势增长,可谓中国茶市璀璨绽放的一朵“奇葩”。



一片小叶子


托起万千茶农的脱贫致富梦


茶,不仅是人们生活中不可或缺的重要组成部分,还是我国推进乡村振兴的重要抓手,其发展可谓是备受瞩目。


对应的是,八马茶业作为农业产业化国家重点龙头企业,始终将诚信经营、积极主动纳税,利国利民,支持国家建设,促进乡村振兴和农民增收致富作为使命。



△2020年4月,央视报道八马茶业助力安溪铁观音复工复产,承诺不减价不压价



△2020年4月,央视报道八马茶业助力云南茶区复工复产,承诺不减价不压价


近年来,八马在全国主要茶叶原产地通过“龙头企业+合作社+茶农”模式,建设可控生态茶园合作基地,带动茶农增收;与安徽省金寨县政府共同承办“弘扬长征精神,助力老区脱贫”活动,开发“六安瓜片”产品,将老区名茶进入八马的渠道销售,带动当地的茶农一起创业、脱贫致富……


同时,八马茶业还与福建省农业科学院共同发起成立“八马茶产业研究院”。以振兴茶业、繁荣农村、致富茶农为使命,致力于打通茶业科技成果转化的“最后一公里”。



△“八马茶产业研究院”揭牌仪式


以上,都是八马茶业的社会责任和使命引领。


实际上,从八马茶业积极主动纳税的数据,以及八马履行社会责任的行为来看,近年来八马茶业也一直都以很快的速度在增长。可以说,随着每年纳税额的增加,与其市场份额与销量也是成正比的。其,在快速成长的同时,也在积极地承担企业相应的社会责任。


也就是说,八马茶业连续八年乌龙茶纳税第一的表现,不仅体现的是企业的规模,更是体现的是企业的一种社会责任。


每一个行业都需要一个有实力和竞争力的民族企业,来引领行业品牌的发展。而八马茶业在这个角色的竞争中奋力前行。


能力越大,社会责任也越大。或许,这才应该是一家龙头企业值得大家尊重的地方!

At the end of the year and the beginning of the year, looking back at the past 2020, there are too many events worth remembering. They may be erratic, or united, or happy, or lasting forever...


In this process, under the influence of the macro economy and a series of unfavorable market conditions, the "cold winter" of the entire tea industry has deepened, and market sales have been weak, causing some companies to "stroke their arms to survive" in order to get a respite.


But there is a company that not only continues to grow despite the trend. At the same time, he also used his own strength and influence to hand in an eye-catching answer sheet at the end of this year.


In 2020, the eight-horse tea industry, which has been selected as one of the “Top 500 Chinese Brand Values” and a leading brand of Chinese tea chain monopoly, has a brand value of 13.966 billion yuan in 2020. Recently, the Anxi County Government and the Wuyishan City Government’s tax payment certificate gave people The eyes are bright: Ba Ma tea industry ranks first in the tax payable of the two major oolong tea origins of Anxi Tieguanyin and Wuyi Yancha. Among them, Anxi Tieguanyin ranked first in tax payment for eight consecutive years, and Wuyishan achieved the largest tax payment in the first year of investment promotion.



"Let the world enjoy the health and happiness of tea". In the past, Ba Ma Tea has used this sentence to vividly interpret the "national products" of Ba Ma Tea-with quality, scale, and contribution. And this year, the eight horse tea industry won the double taxation champion of the origin of oolong tea, which shows the connotation and extension of this sentence vividly and vividly.



In fact, in the dimension of high quality, Ba Ma Tea has always maintained a clear understanding. However, the reason why it can achieve rapid growth and proactively pay taxes is also related to its consistent emphasis on high quality and empowerment of the brand.


Oolong tea is the top taxpayer in the two origins


Because the sales are leading, the tax is the first


"Look for this horse, good tea and eight horses." In fact, the guarantee of high-quality products is also the key to the long-term development of an enterprise.


As of December 31, 2020, Bama Tea has more than 2,000 stores nationwide. After research and certification by an international authoritative third-party certification organization, it has become the "No. 1 Brand of Chinese Tea Chain Stores". In addition, the eight horse tea industry has won the double crown of the two major origins of oolong tea, which is the first taxpayer, which shows its outstanding contribution to the industry.




It can be said that the high-quality products and the success of the brand influence of the eight horse tea industry have also set a model for the innovation and development of the tea industry.


So, what is the difference between the eight horse tea industry? In fact, the answer is already self-evident.


We can get a glimpse of one or two from the market sales performance of an eight-horse iron Guanyin "Pearl S. Buck".


Since Bama Tea launched the Pearl S. Buck Tieguanyin in 2009, it has a clear brand strategic positioning: 2010-2015, the sales of Pearl S. Buck Tieguanyin continued to increase, which was called the "Pearl S. Buck phenomenon" by industry experts. In 2015, at the "2014 Fujian Tea Industry Economic Development Annual Conference", Pearl S. Buck won the title of "The King of Min Tea Single Product" in one fell swoop, becoming the best-selling Tieguanyin brand in the tea market that year.


Today, Bama Anxi Tieguanyin leads the country in sales for 12 consecutive years. Even in the current sluggish international market demand, the slowdown in domestic market revenue growth, changes in social value orientation and consumer behavior, and rising production and circulation costs, a series of unfavorable market environments have brought a piercing "cold current" to the Chinese tea market. Under the background of huge challenges faced by Chinese tea enterprises, the eight-horse tea industry has achieved growth against the trend, which can be described as a brilliant blooming "wonder flower" in the Chinese tea market.



A small leaf


Support thousands of tea farmers' dreams of getting rid of poverty and becoming rich


Tea is not only an indispensable and important part of people's lives, but also an important starting point for promoting rural revitalization in our country. Its development can be said to have attracted much attention.


Correspondingly, as a key national leading enterprise in the industrialization of agriculture, Bama Tea has always taken the mission of operating with integrity, proactively paying taxes, benefiting the country and the people, supporting national construction, promoting rural revitalization and increasing farmers’ incomes.



△In April 2020, CCTV reported that Bama Tea Industry helped Anxi Tieguanyin resume work and resume production, promising not to reduce prices or reduce prices



△In April 2020, CCTV reported that Bama Tea Industry has helped Yunnan tea districts resume work and production, promising not to reduce prices or reduce prices


In recent years, Bama has established a controllable ecological tea garden cooperation base in major tea origins across the country through the model of “leading enterprise + cooperative + tea farmers” to drive the income of tea farmers; and co-organized with the Jinzhai County Government of Anhui Province to promote the spirit of the Long March and help the old districts. "Poverty alleviation" activities, the development of "Liu'an melon slices" products, the old district famous tea into the Bama channel for sale, to drive local tea farmers to start a business together, get rid of poverty and become rich...


At the same time, the Eight Horse Tea Industry and the Fujian Academy of Agricultural Sciences jointly initiated the establishment of the "Eight Horse Tea Industry Research Institute". With the mission of revitalizing the tea industry, prospering the countryside, and enriching tea farmers, we are committed to opening up the "last mile" of the transformation of scientific and technological achievements of the tea industry.



△The unveiling ceremony of "Bama Tea Industry Research Institute"


All of the above are the social responsibility and mission guidance of the Eight Horse Tea Industry.


In fact, from the data on the active tax payment of the Eight Horses tea industry and the performance of its social responsibilities, the Eight Horses tea industry has also been growing at a rapid rate in recent years. It can be said that with the increase in annual taxation, its market share and sales are also directly proportional. While growing rapidly, it is also actively assuming the corresponding social responsibilities of the enterprise.


In other words, the performance of the eight horse tea industry in paying taxes for oolong tea for eight consecutive years not only reflects the scale of the enterprise, but also reflects a kind of social responsibility of the enterprise.


Every industry needs a strong and competitive national enterprise to lead the development of industry brands. And the eight horse tea industry is struggling to move forward in the competition for this role.


The greater the ability, the greater the social responsibility. Perhaps this should be a place worthy of respect for a leading company!


Article classification: 铁观音百科
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