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铁观音纯雅礼和

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2021年八马茶业安溪铁观音茶王赛送样即将开启

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Issuing time:2021-10-26 12:34

由安溪县茶业管理委员会主办、安溪县西坪镇人民政府协办、福建八马茶业股份有限公司承办的“2021年八马茶业安溪铁观音茶王赛”将于10月28日正式启动收样,为期3天。

这些年,八马茶业积极向市场推广安溪铁观音,而且还通过赛事、品鉴会等形式,带动铁观音走向国际,提升了铁观音的国际影响力。而在履行企业社会责任方面,八马茶业一直位居安溪铁观音纳税首位,连续八年纳税第一,切实践行以茶助农、振兴乡村的使命。八马·安溪铁观音,连续12年全国销量领先。

首创浓香型铁观音

扩大安溪铁观音国际影响力

据了解,2021年八马茶业安溪铁观音茶王赛,将分为“清香型铁观音茶王赛”和“浓香型铁观音(原料)选拔赛”两部分赛事,总奖金高达62万,双料茶王可获180000元!其中首届浓香型铁观音(原料)选拔赛特等奖为9万元,在同类型浓香型铁观音赛事中奖金较高。获奖单位或个体,还可入选成为八马茶业战略合作供应商。

八马茶业表示,今年特地增设浓香型铁观音(原料)选拔赛,是为了让茶王赛能更好地反映市场趋势、体现赛事活动的市场价值,进而引导、鼓励茶企、茶农生产。

作为缘起于安溪的茶企,八马茶业一直向市场积极推广安溪铁观音,成为了国内铁观音、尤其是浓香型铁观音市场的引领者。

而在铁观音制作工艺方面,八马茶业源自百年制茶世家,家族世代事茶,在秉持家族传统工艺的同时,总结提炼出了“铁观音传统制作八道工艺”和“二十四定律”,将其严格运用于每一道制茶工序之中。

正是秉持这种匠心制茶的精神,八马茶业最终打造出了以“赛珍珠”为代表的浓香型铁观音产品,成为浓香型铁观音的首创者,极大激发了铁观音的市场潜力。

2009年,“赛珍珠”浓香型铁观音产品,一问市便迅速风靡中国茶市,在各种国际茶王赛上,屡屡斩获大奖;

2011年,赛珍珠铁观音全球品鉴会(现已升级为“东湖之光全球巡回品鉴会”)在泉州正式开启,八马茶业以一杯铁观音,搭建起了沟通世界的桥梁。目前,八马茶业的铁观音等产品,已走过了24个国家69座城市,获得33个国家意见领袖点赞。

一直以来,八马茶业身体力行,以茶为载,弘扬国粹,积极向世界宣传推广铁观音茶文化,扩大了安溪铁观音的国际影响力。

△ 八马·赛珍珠铁观音全球巡回品鉴会(泉州站)记者见面会现场图

重金激励安溪茶农

助力安溪铁观音产业发展

自2019年以来,八马茶业积极响应政府号召,举办了多场安溪铁观音茶王赛,以重金激励广大茶农、茶商做好茶,助力安溪铁观音发展。

八马茶业表示,通过举办铁观音茶王赛,不但能号召安溪茶企、茶农从源头上管理好茶园,提升制茶工艺,一心做好茶,同时,也是八马聚焦茗茶原产地,为广大消费者甄选好茶。

△ 2020年八马茶业安溪铁观音茶王赛评审现场图

八马茶业一直深耕于中国茶业领域,不断践行龙头茶企的使命,在为消费者甄选中国好茶的同时,积极履行“以茶助农”的社会责任,努力构建中国茶产业协作体,打造一个能让中国茶农和众多茶企共同参与的价值共创型的开放平台。

八马茶业深知,好山好水出好茶。只有通过产业带动的方式,才能更有效地推动当地茶业发展。本次,八马茶业举办安溪铁观音茶王赛,正是利用自身的品牌优势和渠道优势,通过整合上下游产业链,积极向市场推广安溪铁观音,以茶助农、以茶致富,推进安溪茶产业协作体的健康发展。

在履行社会责任方面,八马茶业也得到了相关政府部门的认可。此前,在安溪县政府纳税证明中,八马茶业位居安溪铁观音纳税首位。而且安溪铁观音连续八年纳税第一。

能力越大,社会责任越大。未来,八马茶业将继续秉持“利他共荣”的企业价值观,肩负起社会责任,持续反哺家乡,造福广大茶农,助力安溪铁观音茶产业的发展。

Sponsored by the Anxi County Tea Industry Management Committee, co-organized by the People’s Government of Xiping Town, Anxi County, and undertaken by Fujian Bama Tea Industry Co., Ltd., the "2021 Eight Horse Tea Industry Anxi Tieguanyin Tea King Competition" will be officially launched on October 28. Like, it lasts for 3 days.


In recent years, the Ba Ma Tea Industry has actively promoted Anxi Tieguanyin to the market, and has also promoted Tieguanyin to the world through competitions, tastings and other forms, which has enhanced Tieguanyin's international influence. In terms of fulfilling corporate social responsibilities, Bama Tea has always been the top taxpayer in Anxi Tieguanyin, and it has been the first to pay taxes for eight consecutive years. Eight Horses·Anxi Tieguanyin has been leading the country in sales for 12 consecutive years.


The first Luzhou-flavored Tieguanyin


Expand Anxi Tieguanyin's international influence


It is understood that the 2021 Eight Horse Tea Industry Anxi Tieguanyin Tea King Competition will be divided into two parts: "Fragrant Tieguanyin Tea King Competition" and "Lucent Tieguanyin (Raw Material) Trial Competition". The total prize money is as high as 620,000. Double-ingredient tea king can get 180,000 yuan! Among them, the special prize of the first Luzhou-flavor Tieguanyin (raw material) competition was 90,000 yuan, and the prize money was higher in the same type of Luzhou-flavor Tieguanyin competition. Award-winning units or individuals can also be selected as strategic cooperative suppliers of the Eight Horse Tea Industry.




Eight Horses Tea Industry stated that the special addition of the Luzhou-flavor Tieguanyin (raw material) trial this year is to enable the tea king competition to better reflect market trends and reflect the market value of the event, thereby guiding and encouraging tea enterprises and tea farmers to produce.


As a tea company originating in Anxi, Bama Tea has been actively promoting Anxi Tieguanyin to the market, and has become the leader in the domestic Tieguanyin market, especially the fragrant Tieguanyin market.


In terms of Tieguanyin’s production process, the eight-horse tea industry originated from a century-old tea-making family, and the family’s generations of tea. While upholding the family’s traditional craftsmanship, it has summarized and refined the "Tieguanyin Traditional Craftsmanship" and the "Twenty-Four Laws". ", apply it strictly in every tea-making process.


It is precisely by adhering to this ingenious tea making spirit that Ba Ma Tea finally created a fragrant Tieguanyin product represented by "Pearl S. Buck", and became the pioneer of the fragrant Tieguanyin, which greatly inspired Tieguanyin. Market potential.


In 2009, the "Pearl S. Buck" aromatic Tieguanyin product quickly swept the Chinese tea market as soon as the market was asked, and won numerous awards in various international tea king competitions;


In 2011, the Pearl S. Buck Tieguanyin Global Tasting Conference (now upgraded to the "East Lake Light Global Touring Tasting Conference") was officially opened in Quanzhou. With a cup of Tieguanyin, the Eight Horse Tea Industry built a bridge to communicate with the world. At present, Tieguanyin and other products of the Eight Horse Tea Industry have traveled to 69 cities in 24 countries and have been praised by opinion leaders from 33 countries.


For a long time, the Ba Ma tea industry has practiced it by taking tea as its carrier to promote the quintessence of the country, and actively promote the Tieguanyin tea culture to the world, which has expanded the international influence of Anxi Tieguanyin.




△ Eight-horse·S. Buck Tieguanyin Global Tour Tasting Conference (Quanzhou Station) press conference site map


Encouraging tea farmers in Anxi


Helping the development of Anxi Tieguanyin industry


Since 2019, Bama Tea Industry has actively responded to the government's call and held a number of Anxi Tieguanyin Tea King Competitions to encourage tea farmers and tea merchants to make tea and help the development of Anxi Tieguanyin.


The Eight Horses Tea Industry stated that by holding the Tieguanyin Tea King Competition, it not only can call on Anxi tea enterprises and tea farmers to manage the tea garden from the source, improve the tea-making technology, and concentrate on making tea. At the same time, it is also the origin of eight horses focusing on tea Choose good teas for consumers.




△ 2020 Eight Horse Tea Industry Anxi Tieguanyin Tea King Competition Judging Site Picture


Bama Tea Industry has been deeply involved in the field of Chinese tea industry, constantly fulfilling its mission as a leading tea company. While selecting good Chinese tea for consumers, it actively fulfills its social responsibility of "helping farmers with tea" and strives to build a collaboration in the Chinese tea industry. To create an open platform for value co-creation that allows Chinese tea farmers and many tea companies to participate.


The eight horse tea industry knows that good mountains and good rivers produce good tea. Only through industry-driven methods can the development of the local tea industry be more effectively promoted. This time, Bama Tea Industry held the Anxi Tieguanyin Tea King Competition, which is taking advantage of its own brand and channel advantages to actively promote Anxi Tieguanyin to the market through the integration of upstream and downstream industrial chains, and to help farmers and enrich themselves with tea. Promote the healthy development of Anxi tea industry cooperative body.


In fulfilling its social responsibilities, Bama Tea has also been recognized by relevant government departments. Prior to this, in the tax payment certificate of Anxi County Government, Ba Ma Tea Industry ranked first in the tax payment of Anxi Tieguanyin. Moreover, Anxi Tieguanyin ranked first in taxation for eight consecutive years.


The greater the ability, the greater the social responsibility. In the future, Bama Tea Industry will continue to uphold the corporate values of "altruism and co-prosperity", shoulder social responsibilities, continue to feed back to the hometown, benefit the majority of tea farmers, and help the development of Anxi Tieguanyin tea industry.


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