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News Detail


Issuing time:2021-10-25 12:24




















How much is a pound of Tieguanyin tea? First of all, we have to understand what the price of Tieguanyin is!

The price of a pound of Tieguanyin usually includes planting costs, picking and processing costs, transportation and packaging costs, and management and marketing costs. Therefore, the price of a pound of tea is not only tea, but also other aspects!

1. Planting costs.

Tieguanyin has two new tea pickings a year. They are spring tea in May and autumn tea in October. The remaining 10 months are the conservation areas of tea gardens, which require diligent management by tea farmers, and inevitably require fertilization and irrigation. Part of Tieguanyin tea trees, tea gardens are mostly planted in high mountains several hundred meters, so the usual planting costs are very high.

If it’s a new tea plantation that has just been reclaimed, the tea trees need to grow for 3 years before they can be picked. 3 years is not long or short, but for these 3 years, every month, every week, you have to go back and forth from home to the mountains. Running around requires a high degree of labor and a high amount of labor, which is difficult for ordinary people to persist.

2. Processing cost.

The cost of picking and processing is an important part of the price of Tieguanyin. Every spring tea and autumn tea are picked every year. Before dawn, tea farmers must start to prepare tea picking tools. They must pick tea at Chashan all day, and they have to walk when encountering rugged mountain roads. Climbing up, so the cost of picking tea is very high. Under normal circumstances, it costs 100 to 200 yuan to ask a tea farmer to pick tea a day, including food and so on.

After picking the tea, you need to ask a tea master to process it. There are machine processing and manual processing. The cost of manual processing is also high. Under normal circumstances, if you hire a tea master to manually process Tieguanyin, it costs 500 yuan a day!

Therefore, the market price of handmade Tieguanyin is much more expensive, most of which are expensive for manual processing!

3. Transportation and packaging costs.

Now most of the tea is free shipping, and the postage money is also included in the tea price.

Of course, the packaging of tea is also a factor that affects the price.

Like Mid-Autumn Festival gifts and New Year gifts, a good tea gift box can be sold for dozens to hundreds. In this way, the packaging cost of tea should account for more than 10% of the price of tea.

The packaging can be directly distinguished from the appearance of the tea. The high-end packaging of tea looks more high-grade, while the ordinary packaging of tea looks very cheap!

4. Manage marketing costs.

There are no more than two kinds of tea now, online and physical stores!

Opening a shop online requires a lot of promotion fees, advertising fees, renting venues, and hiring employees, etc. The messy costs add up and are no lower than physical stores.

Brick-and-mortar tea shops have expensive rent, water and electricity, taxes, etc. Therefore, brick-and-mortar tea is generally more expensive than online stores, but the physical tea shop has more services. You can taste tea on site, which is more expensive, which is understandable.

In general, a catty of Tieguanyin is grown from tea gardens, tea-picked, processed, packaged, transported, and delivered to consumers. The average price of a catty of about 300 is reasonable, and there is a reasonable profit.