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安溪铁观音国家地理标志产品保护示范区

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Issuing time:2021-10-06 11:02

近日,国家知识产权局确定的2021年国家地理标志产品保护示范区(下称示范区)筹建名单中,泉州市有1个入选,即安溪铁观音国家地理标志产品保护示范区。


  据悉,此次全国范围内获得国家知识产权局确定筹建的示范区共有50个,我省共2个,另1个为福鼎白茶国家地理标志产品保护示范区,示范区筹建期为3年(2021年9月至2024年9月)。


  “安溪铁观音”作为全国茶产业首件地理标志驰名商标,创造了茶业总产值、茶业受益人口、茶业从业人员和茶叶产业化程度等多项全国产茶县领先记录。此次示范区筹建将给“安溪铁观音”茶产业带来新的发展契机,推动安溪县更好地实现“一片茶叶带动一方经济、一件商标造福一方百姓”。


  近年来,泉州市全市场监管系统积极帮扶指导具有地方特色、符合保护条件的“名、特、优、稀”农副产品注册和运用地理标志商标,将产品优势转化成为商标品牌优势和市场竞争动能。“十三五”内全市新增26件地理标志商标;2021年以来又新增“小岞虾仁”“小岞紫菜”“小岞鱿鱼”“南安蜂蜜”“南安高茹芋头”5件地理标志商标,目前全市的地理标志商标总量达到50件,覆盖了“渔、果、蔬、茶、禽、薯、艺(手工艺品)”等各品类,为发挥山海交汇的区位优势,打好区域“蓝色”(海洋渔业)、“绿色”(茶果蔬薯业)、“白色”(德化白瓷业)经济牌提供了坚实的品牌支撑。


  据悉,目前泉州市有效注册商标总量达58.3万件,居全国地级市第一位(其中“十三五”期间新增注册商标近32万件,约占目前注册商标总量的55%,2021年上半年新增注册商标7万多件);全市市场主体总量达118万户,每百户市场主体拥有注册商标约49件,远高于全国平均水平;马德里商标国际注册总量达1200件,驰名商标累计数量达159件,均居全国地级市前列。专利申请量、授权量连续10年居全省设区市首位。民营经济、县域经济、产业集群经济的蓬勃发展,激发了企业打造商标品牌、运用专利保护技术创新成果的热情,而知识产权事业的发展,又提升了泉州企业的产品竞争力、产业层次,知识产权与产业发展形成高度契合、互促互进格局,如以茶兴县的安溪,仅茶叶类注册商标就达3万多件。


  泉州市通过引导支持龙头企业和中小企业通过商标许可使用、贴牌加工等方式进行“大手拉小手”合作,商标品牌在引领块状经济发展中的作用日益凸显。如百怡服饰有限公司通过贴牌加工等形式,与安踏公司相配套,每年可获得其80万件以上的服装订单;南安洁通管业公司与九牧集团配套,去年获得其1.58亿元订单……据统计,2020年全市协作配套产能达810亿元。


  泉州市市场监管局相关人员介绍,泉州知识产权工作基础扎实,特色明显,历年来先后获得国家商标战略实施示范城市、国家知识产权示范城市、国家知识产权运营服务体系建设重点城市等多项国字号荣誉,这得益于泉州知识产权发展保护中“党委政府主导、企业主动、部门主推、社会各界支持”的良好格局。下阶段,泉州市市场监管局将进一步围绕市委市政府工作部署,做好知识产权支撑创新经济、品牌经济、特色经济发展三篇文章,让知识产权更好地支撑和赋能经济社会发展。

英语翻译

Recently, in the 2021 National Geographical Indication Product Protection Demonstration Area (hereinafter referred to as the Demonstration Area) established by the State Intellectual Property Office, Quanzhou has one selected, namely the Anxi Tieguanyin National Geographical Indication Product Protection Demonstration Area.


It is reported that there are a total of 50 demonstration zones confirmed by the State Intellectual Property Office across the country, two in our province, and the other one is the Fuding White Tea National Geographical Indication Product Protection Demonstration Zone. The preparatory period for the demonstration zone is 3 years ( September 2021 to September 2024).


   "Anxi Tieguanyin", as the first well-known trademark of the national tea industry, has created a number of leading national tea-producing counties such as the total output value of the tea industry, the beneficiary population of the tea industry, the tea industry employees and the degree of tea industrialization. The preparation of the demonstration zone will bring new development opportunities to the tea industry of "Anxi Tieguanyin", and promote Anxi County to better realize that "a piece of tea will drive the economy of one party, and a trademark will benefit the people of one party."


In recent years, Quanzhou's market-wide supervision system has actively assisted and guided the registration of "famous, special, high-quality, rare" agricultural and sideline products with local characteristics and meeting protection conditions, and the use of geographical indication trademarks, transforming product advantages into trademark brand advantages and market competition kinetic energy. During the 13th Five-Year Plan, 26 geographical indication trademarks were added in the city; 5 geographical indications have been added since 2021: "Xiaoyuan Shrimp", "Xiaoyuan Seaweed", "Xiaoyuan Squid", "Nan'an Honey" and "Nan'an Gaoru Taro" Trademarks. At present, the total number of geographical indication trademarks in the city has reached 50, covering "fishing, fruits, vegetables, tea, poultry, potatoes, art (handicrafts)" and other categories. To make use of the geographical advantage of the intersection of mountains and seas, lay a good area "Blue" (Marine Fishery), "Green" (Tea, Fruit, Vegetable and Potato Industry), and "White" (Dehua White Porcelain Industry) economic brands provide solid brand support.


It is reported that the total number of valid registered trademarks in Quanzhou has reached 583,000, ranking first among prefecture-level cities in the country (including 320,000 newly registered trademarks during the 13th Five-Year Plan period, accounting for about 55% of the current total registered trademarks. In the first half of 2021, more than 70,000 new registered trademarks were added); the total number of market entities in the city reached 1.18 million, and each 100 market entities had about 49 registered trademarks, which was much higher than the national average; the total number of international trademark registrations in Madrid There are 1,200 pieces and the cumulative number of well-known trademarks has reached 159 pieces, which are among the top prefecture-level cities in the country. The number of patent applications and authorizations ranked first in the province for 10 consecutive years. The vigorous development of the private economy, county economy, and industrial cluster economy has stimulated the enthusiasm of enterprises to build trademarks and brands and use patent protection technology innovation results. The development of intellectual property rights has also improved the product competitiveness, industrial level, and knowledge of Quanzhou enterprises. Property rights and industrial development have formed a highly compatible and mutually-promoting pattern. For example, Anxi in Xing County has more than 30,000 registered trademarks for tea.


   By guiding and supporting leading enterprises and small and medium-sized enterprises to carry out "big and small hands" cooperation through trademark licensing, OEM processing, etc., the role of trademark brands in leading the development of the block economy has become increasingly prominent. For example, Baiyi Clothing Co., Ltd. cooperates with Anta through OEM processing, and can obtain more than 800,000 clothing orders each year; Nanan Jietong Pipe Industry Co., Ltd. is supporting Jiumu Group and received its 158 million yuan order last year... …According to statistics, the city’s coordinated supporting production capacity will reach 81 billion yuan in 2020.


According to relevant personnel of the Quanzhou Municipal Market Supervision Bureau, Quanzhou has a solid foundation for intellectual property work with obvious characteristics. Over the years, it has successively won a number of national brands such as a national trademark strategy implementation model city, a national intellectual property model city, and a national intellectual property operation service system construction key city. Honor, thanks to the good pattern of "party committee and government leadership, enterprise initiative, departmental push, and support from all walks of life" in Quanzhou's intellectual property development and protection. In the next stage, the Quanzhou Municipal Market Supervision Bureau will further focus on the work deployment of the municipal party committee and the municipal government, and do a good job in three articles about intellectual property support innovation economy, brand economy, and characteristic economic development, so that intellectual property rights can better support and empower economic and social development.


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