全国首批！安溪铁观音获欧盟保护！

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中欧地理标志协定3月1日正式生效

包括安溪铁观音在内的

28个中国茶叶地理标志正式获得欧盟保护

中欧地理标志保护与合作协定生效

地理标志是表明产品产地来源的重要标志，属于知识产权的一种。中欧双方均历史悠久，地理标志产品丰富。中欧地理标志保护与合作协定于2011年启动谈判，2019年底结束谈判。2020年9月14日，中欧双方正式签署协定。2021年1月底，双方完成内部法律程序并相互通知。

△2020年9月14日，时任中国商务部部长钟山与德国驻华大使葛策（右）、欧盟驻华大使郁白（中）正式签署了《中欧地理标志协定》

中欧地理标志保护与合作协定3月1日正式生效，这是中国对外商签的第一个全面的、高水平的地理标志双边条约，也是近年来中欧首个重大贸易协定。根据协定，中方纳入保护的地理标志不仅涉及酒类、茶叶、农产品、食品等，还涉及代表中国传统文化的宣纸、蜀锦等。双方纳入协定保护的地理标志不仅可在对方获得高水平保护，还可使用对方的地理标志官方标志，有利于相关产品有效开拓市场。

安溪铁观音成为中欧互认的地理标志产品

根据协定，安溪铁观音、安吉白茶、五常大米、四川泡菜等我国第一批100个知名地理标志将在协定生效后立即获得欧盟的保护。此次安溪铁观音上榜保护清单，意味着安溪铁观音已成为中国与欧盟互认的地理标志产品，在欧盟市场上享受原产地的法律保护，有效阻止假冒地理标志的产品。

小编了解到，协定生效后，安溪铁观音有权使用欧盟的官方认证标志。这不仅有利于获得欧盟消费者的认可，还能为推动安溪铁观音产品进入欧盟市场，提升市场知名度提供有力保障。

近年来，我县进一步完善安溪铁观音地理标志证明商标使用管理体系，积极拓展海外市场，2016年以来，依托“闽茶海丝行”，组织八马茶业等茶企走进德国、波兰、捷克、英国等欧洲国家，推介安溪铁观音，签订茶叶经贸合作协议，拓展海外销售市场，提升安溪铁观音国际知名度、美誉度和市场占有率。目前我县茶叶外销市场已形成以日本、东南亚为主，俄罗斯、欧美为辅的市场网络，产品销往60多个国家和地区。

英语翻译

latest news

The China-EU Geographical Indications Agreement came into effect on March 1

Including Anxi Tieguanyin

28 Chinese Tea Geographical Indications Officially Received EU Protection

China-EU Geographical Indication Protection and Cooperation Agreement comes into force

Geographical indications are important signs that indicate the origin of a product and are a type of intellectual property. Both China and Europe have a long history and rich geographical indication products. The Sino-European Geographical Indication Protection and Cooperation Agreement started negotiations in 2011 and concluded negotiations at the end of 2019. On September 14, 2020, China and the EU formally signed the agreement. At the end of January 2021, both parties will complete internal legal procedures and notify each other.

△On September 14, 2020, the then Minister of Commerce Zhong Shan, German Ambassador to China Ge Ce (right) and EU Ambassador to China Yu Bai (middle) formally signed the "China-EU Geographical Indications Agreement"

The China-EU Geographical Indications Protection and Cooperation Agreement came into effect on March 1. This is the first comprehensive and high-level bilateral treaty on Geographical Indications signed by China with a foreign business, and it is also the first major trade agreement between China and Europe in recent years. According to the agreement, the geographical indications that China has included in protection not only involve alcohol, tea, agricultural products, food, etc., but also rice paper, Shu brocade, etc., which represent traditional Chinese culture. The geographical indications that the two parties have included in the agreement can not only obtain a high level of protection in the other side, but also can use the other side’s official geographical indications, which is conducive to the effective market development of related products.

Anxi Tieguanyin became a geographical indication product mutually recognized by China and Europe

According to the agreement, my country’s first batch of 100 well-known geographical indications, such as Anxi Tieguanyin, Anji White Tea, Wuchang Rice, and Sichuan Pickles, will be protected by the European Union immediately after the agreement takes effect. The listing of Anxi Tieguanyin on the protection list means that Anxi Tieguanyin has become a geographical indication product mutually recognized by China and the European Union. It enjoys the legal protection of the origin in the EU market and effectively prevents counterfeit geographical indication products.

The editor learned that after the agreement comes into effect, Anxi Tieguanyin has the right to use the official certification mark of the European Union. This is not only conducive to the recognition of EU consumers, but also provides a strong guarantee for promoting Anxi Tieguanyin products to enter the EU market and increasing market awareness.

In recent years, our county has further improved the management system for the use of Anxi Tieguanyin geographical indication certification marks, and actively expanded overseas markets. Since 2016, relying on the "Fujian Tea Sea Silk Tour", the county has organized eight horse tea companies to enter Germany, Poland, and Germany. The Czech Republic, the United Kingdom and other European countries promoted Anxi Tieguanyin, signed tea economic and trade cooperation agreements, expanded overseas sales markets, and enhanced Anxi Tieguanyin's international reputation, reputation and market share. At present, the tea export market in our county has formed a market network with Japan and Southeast Asia as the mainstay, supplemented by Russia, Europe and the United States, and the products are sold to more than 60 countries and regions.