安溪铁观音，一茶有三香  一芽二三叶，半发酵工艺

安溪铁观音是世界茶叶宝库中一颗璀璨的明珠，也是家喻户晓的中国十大名茶之一。

安溪铁观音，好喝一身轻

30年前，安溪铁观音产量特别稀少，仅在安溪的西坪、祥华、感德等几个内安溪的乡镇种植。当时，绝大部分铁观音和乌龙茶都交给国家出口创汇，老百姓并无机会品尝到。那时，乌龙茶和铁观音被称为特种茶，茶中少数民族。

直至1984年，国家放开了最后一个茶类即乌龙茶的管制，此后安溪茶叶生产得到了井喷式的发展。安溪铁观音产量从1990年不到4000吨发展到2015年40000吨左右，产量增加10倍以上。国内市场也由广东福建迅速扩大到全国各地，出现了“无铁不成店、无安不成市”的局面，市场占有率也遥遥领先于各大茶类。这是改革开放以来我国茶产业发展的现象极！

茶中璀璨的明珠——安溪铁观音

但是近几年来，由于经济疲软、三公经费限制、饮茶多元化等多重原因，全国茶叶市场出现了全线下滑的局面，所有的茶类都出现了“暂时性”的产大于销状态。由于铁观音体量最大，占比也最大，在茶叶市场大背景欠佳情况下，铁观音自然而然影响最大，关注度也最大。

既便如此，从全国茶叶市场综合来看，铁观音市场占有率依然保持领先，据有关权威机构调查数据，近年来铁观音线上或线下的市场占有率均占全国名优茶的20％左右，因此，安溪铁观音地理标志公共品牌价值位居茶叶类第一。

当下，茶友们对茶叶的选择越来越挑剔，消费越趋理性，功能性、性价比和品牌成为茶叶消费三要素。而安溪铁观音经过这轮的深度调整后，市场正逐步在回升，消费指数不断在提高。

我认为安溪铁观音有以下五方面独特价值优势：

一芽二三叶，半发酵工艺

第一，从品饮功效来看，铁观音内含物丰富均衡，功效独特。铁观音是我国茶树优良品种，无性系的栽培措施保持了铁观音茶树具有极佳的生物学特性。由于铁观音采自茶树一芽二三叶，并采用半发酵工艺，转化生成的营养物质丰富又均匀，这是乌龙茶的魅力所在。其次，经过分析其化学成分，铁观音富含的芳香物质、独特的聚合多酚和一些微量元素（如锰元素）比其他茶类高得多。也就是说，铁观音内含物涵盖了所有茶类，并且具有独一无二的高香和微量元素。因此，铁观音具有独特的健康功效。

在这个方面，不仅有大量的科研报告可以查阅，还有大量的实际案例可以佐证。如日本将乌龙茶铁观音作为“美容茶”、“保健茶”，一直以来进口大量的乌龙茶铁观音消费。又如，据南京市中医院肛肠科主任、茶多酚方面的研究专家金黑鹰公布多年研究结果，茶叶中的茶多酚可防癌，抗癌效果排在第一位的是乌龙茶，其次是普洱茶，第三是红茶。大量科学研究证明，三种香型铁观音均呈现独特的保健功效。

安溪铁观音，一茶有三香

第二，从产品个性来看，铁观音分为清香型、浓香型、陈香型三种。这三种香型彰显了铁观音的多样性，这是所有茶类无法企及的。通俗地说，好的清香型铁观音可以与名优绿茶媲美，好的浓香型铁观音可以与岩茶比肩，好的陈香型铁观音与陈年普洱茶相提并论。正因为铁观音香高味醇形美，其茶性温和而个性张扬，几乎能适应任何地区、任何季节和所有人群饮用，因此它能够迅速覆盖全国各地。从这点上来说，铁观音的适销性和广谱性无茶能及。

可喜的是，安溪茶园生态已得到很好的改善，加工工艺得到很好的规范，大批种茶能手和制茶大师应运而生，匠心精神蔚然成风，茶叶总体品质更加标准和正宗，观音韵越来越明显，茶客们对产于安溪的铁观音越来越青睐。

第三，从文化价值来看，安溪铁观音品牌家喻户晓，深入人心。同时，安溪铁观音企业领军品牌强大，铁观音销售渠道广阔，安溪茶叶产业集群宠大，产业链完整且领先，这些元素组成了安溪铁观音绚丽多姿的品牌文化。这个领先的品牌文化影响力，构成了消费者对铁观音品类文化的广泛认同。

“纯、雅、礼、和”的茶道精神

第四，从商业价值来看，铁观音价格幅度大，可供顾客选择的区间大。多年来，有些茶类不断被炒作，价格高得离谱，使得爱茶人特别伤心。而铁观音一直以来从未被炒作，价格也相对稳定，消费自然比较理性。从百来元到几千元，从线上到线下，总有一款铁观音适合你消费。同时，铁观音有多种香型，多种保存方式，多种泡饮方式，商业利用空间大。目前，铁观音成为性价比最强的茶类。

第五，从质量安全来看，安溪县管控严厉，无需担忧。安溪以茶为生，铁观音是安溪人的安身立命之本，安溪人视质量安全为生命线。只要你去安溪，就会发现，安溪茶业生态与以前大不一样了，全安溪可以说是用“洪荒之力”狠抓质量安全的。随着茶叶稀土标准的取消，安溪铁观音的质量合格率达到99％以上。农业部监测表明，我国去年第二季度茶叶合格率达99.7％，据了解，其中铁观音合格率也达到历史最好水平。

绿叶红镶边

此外，安溪的品牌茶企都各自建立一整套完善的质量安全管理体系，确保产品质量安全。同时，安溪一些茶叶合作社模式做得较实，其成功经验正在全县复制。

基于以上安溪铁观音五大优势，广大茶人应该加强安溪铁观音品类自信和价值自信，记住乡愁，握指成群，形成合力，重构产业模式，实现安溪铁观音的二次腾飞。

英语翻译

Anxi Tieguanyin is a shining pearl in the world's tea treasure house and one of the top ten famous teas in China.

Anxi Tieguanyin, delicious and light

Thirty years ago, the production of Tieguanyin in Anxi was extremely scarce, and it was only grown in several towns in Anxi, such as Xiping, Xianghua, and Gande in Anxi. At that time, the vast majority of Tieguanyin and Oolong tea were handed over to the country to make foreign exchange for export, and the people did not have the opportunity to taste them. At that time, Oolong tea and Tieguanyin tea were called special teas, among the ethnic minorities.

Until 1984, the state released the last tea, namely oolong tea, and since then, Anxi tea production has experienced a spurt of development. The output of Anxi Tieguanyin has grown from less than 4,000 tons in 1990 to about 40,000 tons in 2015, and the output has increased by more than 10 times. The domestic market has also expanded rapidly from Guangdong and Fujian to all parts of the country, and the situation of "no stores without iron and no markets without security" has emerged, and the market share is far ahead of the major teas. This is a phenomenon in the development of my country's tea industry since the reform and opening up!

The bright pearl in tea-Anxi Tieguanyin

However, in recent years, due to multiple reasons such as economic weakness, three public funding restrictions, and diversification of tea drinking, the national tea market has experienced a decline across the board, and all tea types have experienced a "temporary" state of overproduction. Since Tieguanyin has the largest volume and the largest proportion, in the case of a poor background in the tea market, Tieguanyin naturally has the greatest influence and the greatest attention.

Even so, from a comprehensive point of view of the national tea market, Tieguanyin still maintains a leading market share. According to survey data from relevant authoritative institutions, in recent years, the online and offline market share of Tieguanyin has accounted for about 20% of the national famous tea. Therefore, the public brand value of Anxi Tieguanyin geographical indication ranks first in the tea category.

Nowadays, tea lovers are becoming more and more picky about the choice of tea and their consumption is becoming more rational. Functionality, cost performance and brand have become the three elements of tea consumption. Anxi Tieguanyin after this round of in-depth adjustments, the market is gradually picking up, and the consumption index is constantly improving.

I think Anxi Tieguanyin has the following five unique value advantages:

One bud, two three leaves, semi-fermentation process

First, from the perspective of drinking effects, Tieguanyin contains rich and balanced contents and unique effects. Tieguanyin is an excellent variety of tea trees in my country, and the cultivation measures of clones maintain the excellent biological characteristics of Tieguanyin tea trees. Since Tieguanyin is harvested from one bud and two leaves of a tea tree, and adopts a semi-fermentation process, the nutrients produced by the transformation are rich and uniform, which is the charm of oolong tea. Secondly, after analyzing its chemical composition, Tieguanyin's rich aromatic substances, unique polymeric polyphenols and some trace elements (such as manganese) are much higher than other teas. In other words, the Tieguanyin content covers all teas, and has a unique high fragrance and trace elements. Therefore, Tieguanyin has unique health effects.

In this regard, not only a large number of scientific research reports can be consulted, but also a large number of actual cases can be corroborated. For example, Japan regards oolong tea Tieguanyin as "beauty tea" and "health tea", and has always imported a large amount of oolong tea Tieguanyin for consumption. For another example, according to Jin Heiying, director of the Anorectal Department of Nanjing Hospital of Traditional Chinese Medicine and a research expert on tea polyphenols, published the results of many years of research. It is Pu'er tea, and the third is black tea. A large number of scientific studies have proved that the three fragrance types of Tieguanyin all present unique health benefits.

Anxi Tieguanyin, one tea has three fragrances

Second, from the perspective of product personality, Tieguanyin is divided into three types: fresh fragrance, strong fragrance, and aged fragrance. These three fragrance types demonstrate the diversity of Tieguanyin, which is unmatched by all teas. In layman's terms, a good fragrance Tieguanyin can be comparable to famous green tea, a good strong fragrance Tieguanyin can be comparable to rock tea, and a good old fragrance Tieguanyin is on par with aged Pu'er tea. It is precisely because Tieguanyin has a high taste and mellow shape, its tea is mild and its personality is open, and it can adapt to almost any region, any season and all people, so it can quickly cover all parts of the country. From this point of view, Tieguanyin's marketability and broad-spectrum are beyond the reach of tea.

Fortunately, the ecology of Anxi tea gardens has been well improved, and the processing technology has been well regulated. A large number of tea growers and tea masters have emerged as the times require. The spirit of craftsmanship has become popular. The overall quality of tea has become more standard and authentic, and the charm of Guanyin is increasing. The more obvious, tea shoppers are more and more in favor of Tieguanyin produced in Anxi.

Third, from the perspective of cultural value, the Anxi Tieguanyin brand is well-known and deeply rooted in the hearts of the people. At the same time, Anxi Tieguanyin has a strong leading brand, broad sales channels, Anxi tea industry cluster is large, and the industrial chain is complete and leading. These elements form the colorful and colorful brand culture of Anxi Tieguanyin. This leading brand's cultural influence constitutes a broad consumer acceptance of Tieguanyin's category culture.

The tea ceremony spirit of "pure, elegant, courteous, and harmonious"

Fourth, from the perspective of commercial value, Tieguanyin has a large price range and a wide range of options for customers. Over the years, some teas have been hyped up and the prices are too high, which makes tea lovers especially sad. And Tieguanyin has never been hyped up, the price is relatively stable, and consumption is naturally more rational. From a hundred yuan to several thousand yuan, from online to offline, there is always a Tieguanyin suitable for your consumption. At the same time, Tieguanyin has a variety of flavors, a variety of preservation methods, and a variety of soaking methods, which have a large space for commercial use. At present, Tieguanyin has become the most cost-effective tea.

Fifth, from the perspective of quality and safety, Anxi County has strict management and control, so there is no need to worry. Anxi lives on tea, Tieguanyin is the foundation of Anxi people's life, and Anxi people regard quality and safety as their lifeline. As long as you go to Anxi, you will find that the ecology of Anxi's tea industry is very different from before. Quan'anxi can be said to use "the power of the prehistoric" to pay close attention to quality and safety. With the abolition of the rare earth standards for tea, the quality pass rate of Anxi Tieguanyin has reached more than 99%. Monitoring by the Ministry of Agriculture showed that the qualified rate of tea in my country in the second quarter of last year reached 99.7%. It is understood that the qualified rate of Tieguanyin also reached the highest level in history.

Green leaf red trim

In addition, Anxi's branded tea companies have each established a complete set of quality and safety management systems to ensure product quality and safety. At the same time, some tea cooperatives in Anxi have done more solid models, and their successful experience is being replicated throughout the county.

Based on the above five advantages of Anxi Tieguanyin, the majority of tea people should strengthen their confidence in the category and value of Anxi Tieguanyin, remember homesickness, hold fingers in groups, form a joint force, reconstruct the industrial model, and achieve the second take-off of Anxi Tieguanyin.