安溪铁观音 征战全球茶市场，打响绿色茶叶品牌”

自古“高山云雾出好茶”。安溪地处戴云山东南坡，境内群山环抱、甘泉潺流、气候温和，有着丰富的茶树资源。安溪产茶历史悠久，蕴涵着丰富的古老的铁观音茶文化，是中国乌龙茶之乡、名茶铁观音的发源地，以茶业闻名全中国，被誉为“中国茶都”。

　　2017年，安溪成功入选首批国家现代农业产业园区，开创了铁观音现代发展又一先河，为安溪铁观音的再次腾飞铺设了又一条康庄大道。

　　安溪县现代农业产业园位于闽南金三角，创建面积1154.52平方千米，覆盖7个乡镇168个村、10.8万农户41.4万人口，主导产业为茶业。创建以来，产业园坚持以绿色发展理念推动产业高质量发展，突出安溪铁观音以品质、品牌、市场和业态四大优势，内炼品质、外塑形象，加快品牌国际化步伐，构筑大茶业发展格局。

　　2017年，安溪铁观音成功入选为“中国十大茶叶区域公用品牌”，已连续6年位居全国茶叶区域品牌价值第一位。2021年，产业园区涉茶总产值高达126亿元，农民人均可支配收入达2.76万元。

擦亮生态底色，构筑“绿色屏障”

　　为保证茶叶质量，安溪在全省率先开展茶叶有机肥替代化肥、茶园去化学农药工程、茶园节水灌溉等减量化行动，实施茶园去化学农药化工程5000亩，示范推广声光电智能虫害防治技术5000亩。其中农药、化肥使用量较上年分别减少5.4%和25%，有机肥用量较上年提高55%，2017年、2018年连续两年获全国果菜茶有机肥替代化肥示范县。

　　同时，安溪还在全国首创县域农资监管与物流追踪平台，实施茶园信息化、数据化监管模式，构建“从茶园到茶杯”的质量安全可追溯体系，让安全健康实现全程可观、即时可感。2017年出色完成厦门金砖会晤农产品质量安全保障、全国“双安双创”成果展等重大任务。

    值得一提的是，安溪开展秸秆还田和秸秆肥料化、饲料化和能源化利用，2021年秸秆资源综合利用率96%，畜禽粪污综合利用率达95%，绿色低碳循环发展取得较好成效。

践行全民共创，弘扬“绿色文化”

良好生态环境是最普惠的民生福祉,是高质量发展的支撑点。探索以生态优先、绿色发展为导向的发展新路子，就要加大坚持全民共建，弘扬绿色文化。

实施“万、千、百、十”工程，培训高素质农民。安溪通过举办铁观音大师赛、新型职业农民培训、省级非遗传承人评选等比赛，弘扬匠心，培育茶人，打造了一批茶产业领军人才队伍。截至目前，带动领军人才培育超1000人，新型职业农民培训累计超2000人。其中，国家级非遗传承人2名，省级非遗传承人6名。

茶产业大开发、大发展留下的茶山、茶园生态短板一直是安溪铁观音的竞争劣势。为扭转局面，安溪在全省率先推行“山长制”，形成了政府主导、分级负责、全民共建的生态建设长效机制。园区每一座山头都有一个管护人，从而加大山体治理修复以及生态茶园建设力度，擦亮了安溪茶业生态底色，对于茶产业“二次腾飞”意义十分重大。

拥抱数字风口，推广“绿色科技”

绿色生态种植是茶产业发展的固本之举，而实现绿色生态的关键就在于提高产品质量，以科技兴茶。

近年来，安溪积极探索政产学研用平台，与福建农林大学安溪茶学院共建“协同创新中心”，与中国农业科学院茶叶研究所等开展茶叶全价利用和深加工，开发出了50多种茶叶生物科技产品，实现全产业链发展，农业科技贡献率达到75%。

为了提高生产力及生产效率，安溪还对国家茶叶检验检测重点实验室的装备进行升级，检测水平有望与欧盟等茶叶进口国检测机构达到互认结果。建设的中国国际信息技术福建产业园“声光电智能植保”板块，弘桥智谷电商产业园日均发货量达10万多单。2018年入选数字农业建设试点、省级信息进村入户重点县。

在产业园创建过程中，茶叶生产、加工、电商、物流、管理等方面实现了“数字赋能”。安溪以产业数字化、数字产业化为发展主线，开发智慧农业平台，建设智慧茶园物联网系统、茶产品质量追溯系统等，实现远程监控、过程监管、全程追溯。重点推进安溪铁观音智能化加工关键技术开发应用，实现加工清洁化、连续化、智能化、标准化。同时，布局了电子商务、物流仓储等与茶叶相配套的产业，推动企业扩大线上销售，有效提升了当地乡村经济发展水平。

征战全球市场，打响“绿色品牌”

创立以来，安溪国家现代农业产业园就明确了自身的发展定位，不仅走出了一条与众不同的品牌发展之路，更在世界范围内以茶为平台,发挥茶的文化承载效应,取得了阶段性的成果。

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2021年4月21日—23日，“茶香农遗——驻华使节走进遗产地”活动在安溪成功举办，吸引了16个来自联合国粮农组织、联合国世界粮食计划署的驻华代表和农业官员。各驻华使节参观“开茶节”民俗活动，体验传统茶叶制作技艺，感受安溪茶文化深刻内涵。“在保护、传承茶文化遗产方面，安溪做得非常好，我从中看到了他们与自然的和谐相处之道。”联合国粮农组织驻华代表文康农说。

畅通国内市场渠道。园区建立起“安溪铁观音证明商标+协会标+企业标”的标志体系，让消费者通过认标、认牌就能买到放心优质的安溪铁观音，同时，研发推出安溪铁观音官方APP和公众号，让消费者足不出户，就能买到价美质优的安溪铁观音。

拓展“一带一路”的茶香通道。2017年以来，安溪铁观音香飘茶叙外交，成为上合组织青岛峰会、中非合作论坛北京峰会和中英、中印、中朝领导人会晤等重大外交活动用茶。如今，已在欧盟、俄罗斯、日本等35个国家和地区完成国际商标注册，成功入选“中欧100+100”地理标志产品互认互保产品清单。

安溪，以铁观音而蜚声海内外。未来，安溪将不断加快铁观音在国际上宣传的步伐，不断提升铁观音国际知名度、美誉度，再次以“国礼茶、国宾茶”身份惊艳国际政要舞台，香飘大国外交。

Since ancient times, "the mountains and clouds make good tea". Anxi is located on the southeastern slope of Daiyun Mountain. It is surrounded by mountains, flowing with springs, and has a mild climate. It is rich in tea tree resources. Anxi has a long history of tea production and contains rich ancient tea culture. It is the hometown of Chinese oolong tea and the birthplace of the famous tea Tieguanyin.

In 2017, Anxi was successfully selected as one of the first batch of national modern agricultural industrial parks, creating another precedent for the modern development of Tieguanyin, and paving another road for Anxi Tieguanyin to take off again.

Anxi County Modern Agricultural Industrial Park is located in the golden triangle of southern Fujian, with an area of 1,154.52 square kilometers, covering 168 villages in 7 towns and 108,000 farmers with a population of 414,000. The leading industry is the tea industry. Since its establishment, the industrial park has insisted on promoting the high-quality development of the industry with the concept of green development, highlighting the four advantages of Anxi Tieguanyin in quality, brand, market and business format, refining the quality internally, shaping the image externally, accelerating the pace of brand internationalization, and building a large tea industry development pattern.

In 2017, Anxi Tieguanyin was successfully selected as one of the "Top Ten Regional Public Brands of Tea in China", ranking first in the national tea regional brand value for 6 consecutive years. In 2021, the total tea-related output value of the industrial park will reach 12.6 billion yuan, and the per capita disposable income of farmers will reach 27,600 yuan.

Polish the ecological background and build a "green barrier"

In order to ensure the quality of tea, Anxi took the lead in the province to carry out reduction actions such as the replacement of chemical fertilizers with organic fertilizers in tea, the project of removing chemical pesticides in tea gardens, and the water-saving irrigation of tea gardens. Technology 5000 acres. Among them, the usage of pesticides and chemical fertilizers decreased by 5.4% and 25% respectively compared with the previous year, and the amount of organic fertilizers increased by 55% compared with the previous year.

At the same time, Anxi is also the first in the country to create a county-level agricultural materials supervision and logistics tracking platform, implement an informatization and data-based supervision model for tea gardens, and build a quality and safety traceability system from "tea garden to tea cups", so that safety and health can be achieved throughout the entire process. . In 2017, major tasks such as the quality and safety assurance of agricultural products at the Xiamen BRICS meeting and the national "double security and double innovation" achievement exhibition were successfully completed.

    It is worth mentioning that Anxi has carried out straw returning and straw fertilizer, feed and energy utilization. In 2021, the comprehensive utilization rate of straw resources will reach 96%, and the comprehensive utilization rate of livestock and poultry manure will reach 95%. better results.

Practice the co-creation of all people and promote "green culture"

A good ecological environment is the most inclusive people's well-being and the support for high-quality development. To explore a new development path with ecological priority and green development as the orientation, it is necessary to increase adherence to joint construction by the whole people and promote green culture.

Implement the "10,000, 1000, 100, 10" project to train high-quality farmers. Anxi has promoted ingenuity, cultivated tea people, and built a team of leading talents in the tea industry by holding competitions such as the Tieguanyin Master Competition, the training of new professional farmers, and the selection of provincial non-genetic inheritors. Up to now, more than 1,000 leading talents have been cultivated, and more than 2,000 new professional farmers have been trained. Among them, there are 2 national-level non-genetic inheritors and 6 provincial-level non-genetic inheritors.

The development of the tea industry and the ecological shortcomings of tea mountains and tea gardens left by the great development have always been the competitive disadvantage of Anxi Tieguanyin. In order to reverse the situation, Anxi took the lead in implementing the "mountain chief system" in the province, forming a long-term ecological construction mechanism led by the government, responsible for different levels, and jointly built by the whole people. Every hill in the park has a guardian, so as to strengthen the management and restoration of the mountain and the construction of ecological tea gardens, and polish the ecological background of Anxi tea industry, which is of great significance for the "second take-off" of the tea industry.

Embrace the digital outlet and promote "green technology"

Green ecological planting is a solid foundation for the development of the tea industry, and the key to realizing green ecology lies in improving product quality and developing tea with technology.

In recent years, Anxi has been actively exploring platforms for government, industry, academia and research, and has jointly established a "collaborative innovation center" with Anxi Tea College of Fujian Agriculture and Forestry University. Biotechnology products, realize the development of the whole industry chain, and the contribution rate of agricultural science and technology reaches 75%.

In order to improve productivity and production efficiency, Anxi has also upgraded the equipment of the national key laboratory for tea inspection and testing. The testing level is expected to achieve mutual recognition results with testing institutions in tea importing countries such as the European Union. The "Acoustic Photoelectric Intelligent Plant Protection" section of the China International Information Technology Fujian Industrial Park, Hongqiao Zhigu E-commerce Industrial Park, has an average daily shipment of more than 100,000 orders. In 2018, it was selected as a pilot for digital agriculture construction and a key county for provincial-level information to enter villages and households.

During the establishment of the industrial park, "digital empowerment" has been achieved in terms of tea production, processing, e-commerce, logistics, and management. Anxi takes industrial digitization and digital industrialization as the main line of development, develops a smart agriculture platform, builds a smart tea garden Internet of Things system, a tea product quality traceability system, etc., to achieve remote monitoring, process supervision, and full traceability. Focus on promoting the development and application of key technologies for intelligent processing of Anxi Tieguanyin to achieve clean, continuous, intelligent and standardized processing. At the same time, it has deployed e-commerce, logistics and warehousing and other supporting industries to promote enterprises to expand online sales, effectively improving the level of local rural economic development.

Conquering the global market and launching a "green brand"

Since its establishment, Anxi National Modern Agricultural Industrial Park has clarified its own development orientation. It has not only embarked on a distinctive brand development path, but has also used tea as a platform to play the cultural bearing effect of tea in the world, and has achieved stage sexual outcome.

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From April 21st to 23rd, 2021, the activity of "The Legacy of Tea Fragrance Farmers—Envoys in China Entering the Heritage Site" was successfully held in Anxi, attracting 16 representatives from the United Nations Food and Agriculture Organization, the United Nations World Food Program in China, and agricultural representatives. officials. The diplomatic envoys in China visited the "Opening Tea Festival" folk activities, experienced traditional tea making skills, and felt the profound connotation of Anxi tea culture. "Anxi has done a very good job in protecting and inheriting the cultural heritage of tea, and I can see how they live in harmony with nature." said Wen Kangnong, the representative of the United Nations Food and Agriculture Organization in China.

Smooth domestic market channels. The park has established a logo system of "Anxi Tieguanyin certification mark + association mark + enterprise mark", so that consumers can buy high-quality Anxi Tieguanyin through identification and brand recognition. The official account allows consumers to buy Anxi Tieguanyin at a good price and quality without leaving home.

Expand the tea fragrance channel of the "Belt and Road". Since 2017, Anxi Tieguanyin Xiangpiao tea has been used for diplomacy, and has become the tea used for major diplomatic events such as the SCO Qingdao Summit, the Beijing Summit of the Forum on China-Africa Cooperation, and the China-UK, China-India, China-DPRK leaders' meetings. Today, it has completed international trademark registration in 35 countries and regions including the European Union, Russia, and Japan, and has been successfully selected into the "China-Europe 100+100" list of products for mutual recognition and mutual protection of geographical indication products.

Anxi is famous at home and abroad for Tieguanyin. In the future, Anxi will continue to accelerate the pace of Tieguanyin's international publicity, and continuously improve the international popularity and reputation of Tieguanyin.