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铁观音纯雅礼和
铁观音纯雅礼和


乌龙茶色香韵味
‍‍乌龙茶色香韵味
News Detail

安溪铁观音春菜开茶节”在福建安溪铁观音产地顺利举行

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Issuing time:2022-04-25 12:48

4月21日,“安溪铁观音开茶节”在福建安溪顺利举行。活动在传统的喊山仪式中正式开始,多角度展现安溪铁观音的百年传承与创新发展。


今年铁观音春茶采摘在谷雨过后开启。铁观音素有“春水秋香”之说,其中,春季的铁观音以“水”闻名,因内含物质丰富,滋味醇厚柔滑,耐泡度高,深受茶友喜爱。



安溪铁观音开茶节”在福建安溪顺利举行


据了解,今年的安溪铁观音春茶将于5月初在全国超2300家门店陆续上市;而中国国家地理电商联名产品也将在线上渠道陆续开售。


本次开茶节活动还进行了全程视频直播,吸引众多网友在线围观,让全国各地茶友在线分享铁观音春茶采摘喜悦的同时,也揭开了安溪铁观音连续13年全国销量领先、连续7年蝉联天猫乌龙茶类目第一的奥秘。


黄金产区传统技艺,匠造品质好茶


铁观音是中国传统名茶,以独特的“观音韵”受到广大茶友的喜爱。2021年的区域品牌(地理标志产品)价值评价结果显示,安溪铁观音以1428.46亿元的品牌价值位列排行榜第一。


在广阔的铁观音市场中,安溪铁观音是“现象级”的存在——长期受到市场热捧,连续13年全国销量领先,连续7年蝉联天猫乌龙茶类目第一;多次入选国事用茶,亮相2017年金砖国家领导人厦门会晤、2017年海上丝绸之路国际艺术节、2018年东湖茶叙等重要场合;斩获国内外三大金奖,包括百年世博中国名茶金骆驼奖、2018年中国绿色博览会金奖、第七届国际发明金奖。



安溪铁观音早已成为“现象级”产品,深受广大消费者喜爱


安溪铁观音之所以获得众多奖项和认可,与其严格的选品标准与高超的制茶技艺密不可分。


据了解,安溪县降水丰沛、云雾缭绕,土壤有机质含量高,矿物质营养元素丰富。从土壤到气候,安溪为茶树生长提供了一片沃土。八马·安溪铁观音的茶叶原料便是在这样的环境中生长的。



△安溪县优越的地理环境和气候条件,为茶树的生长提供了一片沃土


成就一杯好茶,不仅需要“天时地利”,“人和”也是关键,即掌握铁观音关键制茶技艺。


据了解,安溪铁观音源自百年制茶世家,其先祖王士让创制铁观音,获得乾隆称赞。此后传承近300年,时至今日,成为国家级非物质文化遗产项目乌龙茶制作技艺(铁观音制作技艺)代表性传承人。在其带领下,从传统铁观音古法中淬炼出“传统铁观音制茶八道工艺”,遵循二十四定律严苛制作,成就铁观音浓香经典——铁观音品牌。


高品质茶叶原料以及百年传承的制作技艺,成就了八马·赛珍珠铁观音的独特三香——干茶之炒米香、茶汤之果味甜香、滋味之兰花香,上市十余年来深受消费者喜爱。


原产地茶企纳税第一,反哺茶产业


安溪是中国乌龙茶的故乡、世界名茶铁观音的发源地,茶产业已成为当地经济社会的支柱产业之一。资料显示,安溪全县涉茶产业总产值达280亿元,《2021年中国中小城市高质量发展指数研究成果》显示,该县位列全国综合实力百强县第57位。


扎根于安溪的,便是当地茶产业跨越式发展的见证者、参与者。安溪铁观音已经连续13年全国销量领先、连续7年蝉联天猫乌龙茶类目第一。


今年年初,安溪县政府提供的证明显示,2021年八马茶业摘得当地茶企纳税第一的桂冠,这也意味着已连续9年成为安溪乌龙茶原产地茶企纳税第一。


连续两年摘得安溪铁观音、武夷岩茶原产地茶企纳税双第一的桂冠


亮眼的纳税成绩,是在国内乌龙茶领域领先地位的例证,更体现其反哺原产地的责任与担当。


“因为品质领先,所以销量领先;因为销量领先,所以纳税第一。通过诚信纳税的方式反哺茶叶原产地,帮助地方经济社会全面发展,是八马茶业实现长足发展的核心。”


为推动安溪茶产业与现代科技的深度融合,积极探索现代化茶企的发展方向,通过“智能仓储”和“智能智造”等方面的投入,提升茶叶加工、包装、物流、储存等环节的智能化程度。


此外,已连续多年在安溪投入丰厚奖金,以茶王赛形式激励当地茶农做好茶。通过高规格赛事洞察市场趋势,从而引导和鼓励茶农茶企的生产。获得安溪铁观音茶王赛清香型铁观音茶王奖的陈锦清表示,这一比赛不仅推动制茶技艺的提升,更提升了安溪铁观音的整体影响力,促进茶文化传播。


未来,将继续深耕铁观音原产地,持续推动产品迭代和产品升级,以高端中国茶的标准满足消费者对原产地好茶的需求。此外,八马也将以多种形式反哺安溪茶产区,推动当地茶产业的可持续发展。


On April 21, "Anxi Tieguanyin Tea Opening Festival" was successfully held in Anxi, Fujian. The event officially started in the traditional shouting ceremony, showing the century-old inheritance and innovative development of Bama·Anxi Tieguanyin from multiple perspectives.


This year, the picking of Tieguanyin spring tea started after the Grain Rain. Tieguanyin is known as "spring water and autumn fragrance". Among them, the spring Tieguanyin is famous for "water", which is very popular among tea lovers because of its rich content, mellow and smooth taste, and high foam resistance.



Anxi Tieguanyin Tea Festival" was successfully held in Anxi, Fujian


It is understood that this year's Anxi Tieguanyin Spring Tea will be launched in more than 2,300 stores across the country in early May; and China National Geographic e-commerce co-branded products will also be launched on online channels.


This tea festival was also broadcast live, attracting many netizens to watch online, allowing tea friends from all over the country to share the joy of picking Tieguanyin spring tea online, and also revealed that Anxi Tieguanyin has been leading the country in sales for 13 consecutive years. The mystery of ranking No. 1 in the category of Tmall Oolong Tea for 7 consecutive years.


Traditional craftsmanship in the gold producing area, craftsmanship of high-quality tea


Tieguanyin is a famous traditional Chinese tea, which is loved by the majority of tea lovers with its unique "Guanyin rhyme". The 2021 regional brand (geographical indication product) value evaluation results show that Anxi Tieguanyin ranks first with a brand value of 142.846 billion yuan.


In the vast Tieguanyin market, Bama·Anxi Tieguanyin is a "phenomenal" existence - it has been popular in the market for a long time, leading the country in sales for 13 consecutive years, and ranking first in the Tmall oolong tea category for 7 consecutive years; It was selected as a tea for state affairs and appeared on important occasions such as the 2017 BRICS Leaders' Meeting in Xiamen, the 2017 Maritime Silk Road International Art Festival, and the 2018 East Lake Tea Talk; it won three gold awards at home and abroad, including the Golden Camel Award for China's Famous Tea in the Centennial World Expo , 2018 China Green Expo Gold Award, 7th International Invention Gold Award.



Anxi Tieguanyin has already become a "phenomenal" product and is deeply loved by consumers


The reason why Anxi Tieguanyin has won many awards and recognitions is inseparable from its strict selection standards and superb tea-making skills.


It is understood that Anxi County has abundant precipitation, cloudy mist, high soil organic matter content, and rich mineral nutrients. From soil to climate, Anxi provides a fertile soil for the growth of tea trees. Bama·Anxi Tieguanyin's tea raw materials are grown in such an environment.



△The superior geographical environment and climatic conditions of Anxi County provide a fertile soil for the growth of tea trees


Achieving a good cup of tea requires not only "the right time and the right place", but also "people and people", that is, mastering the key tea-making skills of Tieguanyin.


It is understood that Anxi Tieguanyin originated from a century-old tea-making family. Its ancestor Wang Shirang created Tieguanyin and was praised by Qianlong. Since then, it has been passed down for nearly 300 years, and today, it has become the representative inheritor of the oolong tea making technique (Tieguanyin making technique) of the national intangible cultural heritage project. Under his leadership, the "traditional Tieguanyin tea-making process" was refined from the traditional Tieguanyin ancient method, and strictly produced according to the twenty-four laws, and achieved the classic Tieguanyin fragrance - Tieguanyin brand.


High-quality tea raw materials and centuries-old production techniques have created the unique three fragrances of Bama·Pearl S. Buck Tieguanyin—the aroma of fried rice in dry tea, the sweet and fruity aroma of tea soup, and the orchid aroma of taste. It has been on the market for more than ten years. Favored by consumers.


The origin of tea companies pays the first tax and feeds back the tea industry


Anxi is the hometown of Chinese oolong tea and the birthplace of the world famous tea Tieguanyin. The tea industry has become one of the pillar industries of the local economy and society. According to the data, the total output value of the tea-related industry in Anxi County has reached 28 billion yuan. According to the "Research Results of High-Quality Development Index of Small and Medium-sized Cities in China in 2021", the county ranks 57th among the top 100 counties in the country with comprehensive strength.


Rooted in Anxi are witnesses and participants of the leap-forward development of the local tea industry. Bama·Anxi Tieguanyin has been leading the country in sales for 13 consecutive years, and has been ranked first in the Tmall Oolong tea category for 7 consecutive years.


At the beginning of this year, the certificate provided by the Anxi County Government showed that in 2021, Bama Tea Industry won the first place in the tax payment of local tea companies, which also means that it has been the first place in Anxi Oolong Tea to pay taxes for 9 consecutive years.


For two consecutive years, it has won the first place in the tax payment of tea companies in the origin of Anxi Tieguanyin and Wuyi Rock Tea.


The dazzling taxation performance is an example of its leading position in the domestic oolong tea field, and it also reflects its responsibility and responsibility for nurturing the origin.


"Because the quality is leading, the sales volume is leading; because the sales volume is leading, the tax payment is the first. Feeding back the origin of tea and helping the local economic and social development through honest taxation is the core of the rapid development of the Bama tea industry."


In order to promote the in-depth integration of Anxi tea industry and modern technology, actively explore the development direction of modern tea enterprises, and improve the intelligence of tea processing, packaging, logistics, storage and other links through investment in "smart warehousing" and "intelligent manufacturing". degree of transformation.


In addition, the company has invested generous bonuses in Anxi for many years to motivate local tea farmers to make good tea in the form of a tea king competition. Insights into market trends through high-level events, so as to guide and encourage the production of tea farmers and tea enterprises. Chen Jinqing, who won the Anxi Tieguanyin Tea King Competition Fragrant Tieguanyin Tea King Award, said that this competition not only promotes the improvement of tea-making skills, but also enhances the overall influence of Anxi Tieguanyin and promotes the spread of tea culture.


In the future, we will continue to deeply cultivate the origin of Tieguanyin, continue to promote product iterations and product upgrades, and meet consumers' demand for good tea from the origin with the standard of high-end Chinese tea. In addition, Bama will also feed the Anxi tea production area in various forms and promote the sustainable development of the local tea industry.


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