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Issuing time:2022-03-24 13:22













There are many disputes among Chinese tea rivers and lakes. Tieguanyin in Fujian, Longjing in West Lake, and Pu'er in Yunnan occupy one place. Of course, the "Emei School" is not far behind. You must know that the Chinese tea industry is prosperous in Bashu, and Chengdu people love to drink tea. famous.

Among the "Emei School", Zhuyeqing is the most famous. However, in the selection of China's top ten famous teas over the years, West Lake Longjing, Jiangsu Biluochun, Huangshan Maofeng, Hunan Junshan Yinzhen, Xinyang Maojian, etc. have all made the list, but there is no shadow of Zhuyeqing. .

In the "Top Ten High-end Famous Teas in the World" released by the World Brand Lab in 2021, only Zhu Yeqing entered the list. It seems that in the Chinese tea world, the "Emei School" seems to have the ambition to dominate the martial arts.

Bamboo Leaf Green is produced in Mount Emei, Sichuan Province. On the Emei Mountain at an altitude of 600-1500 meters, surrounded by mountains and surrounded by clouds and mist all year round, it provides unique conditions for the growth of tea trees. There are already literature records: "Emei Mountain has many medicinal herbs, especially tea, which is different from the world."

The reason why Zhu Yeqing can be "different from the world" is that the production process is very delicate. The fresh leaves used in Bamboo Leaf Green Tea are very delicate. They are picked before tomorrow. After being properly spread, they need to go through the processes of high temperature killing, three frying and three cooling, using shaking, spreading, grasping, pressing, striping and other techniques to shape and dry the tea leaves. In order to achieve the characteristics of being flat, straight, smooth, green and showing the shape of bamboo leaves; and then roasting, the tea aroma will increase, and the finished tea will be beautiful and beautiful, with full color and fragrance.

In recent years, Zhuyeqing's status in the tea arena has been increasing day by day. It is not only the only brand listed in China's "Top Ten High-end Famous Teas in the World", but also ranks alongside Huawei and Maotai, becoming the only tea brand listed in "China's 500 Most Valuable Brands". .

This also has to mention the high-end strategy of Zhuyeqing in recent years. Zhuyeqing was originally a popular consumer product, but later changed its style to focus on high-end green tea. Tang Xianhong, chairman of Zhuyeqing, once said that "China's middle-class group is growing rapidly, and the demand for high-end tea is also increasing. In the past, Zhuyeqing was mainly concentrated in the southwest region, but there is still a lot of room for growth in the national market."

Under the high-end strategy, Zhuyeqing has just stepped out of the "Moutai" path, while building brand awareness, winning awards all over the world, and adding various honors; at the same time, it maximizes the price strategy.

This naturally attracts a lot of speculators. There are currently 3 grades of Bamboo Leaf Green Tea, namely "taste, meditation, and Taoism". The price of the lowest grade of "taste" tea is also around 2,000 yuan per pound, and a popular consumer product has been forcibly turned into a luxury product.

In history, almost all kinds of tea have been hyped. Tieguanyin was hyped up to 30,000 yuan, Jin Junmei was hyped up to more than 70,000 yuan per kilogram, and Pu'er tea was once hyped up to 320,000 yuan. cake. Under the speculation, the tea leaves have seriously deviated from the value of the tea itself. Those who buy it do not drink it, and those who drink it do not buy it.

However, when the bubble burst, most of the tea leaves that were fried paid a heavy price. When the Pu'er tea market collapsed, a large number of tea processing factories went bankrupt and the tea farmers suffered heavy losses.

Although Zhuyeqing is positioned as a high-end product, its price is beyond the reach of ordinary consumers. It wants to become the "Maotai" in the tea industry, but if you are not careful, you may fall into the trap of "fried tea"

Article classification: 茶叶的种类
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