安溪铁观音大咖云聚 共话茶产业发展前景

大咖云聚 共话茶产业发展前景

安溪县政府主要领导、有关单位负责人莅临了本次活动，与会茶企代表，包括了八马茶业、山国饮艺、华祥苑茶业、日春茶业、安溪铁观音集团、华源茶业、中闽魏氏、小罐茶（高建发茶业）等众多国内知名茶企。

中共安溪县委副书记、茶管委主任洪金城主持会议，并表示，做好茶文化、茶产业、茶科技这篇大文章，把茶产业发展成为乡村振兴的支柱产业是所有人对新时期茶产业发展的期许。

会上，多位茶企代表针对当下安溪茶产业面临的挑战、瓶颈等问题，踊跃发言，出思路、想措施。

茶企大咖齐聚八马茶业，共话“三茶”

△ 八马茶业董事长王文礼在会上建言献策

八马茶业股份有限公司董事长王文礼表示，本次茶业大咖话“三茶”活动举办的意义重大，对未来安溪茶产业发展起到至关重要的作用。当前铁观音茶叶市场正在逐步回暖且前景向好，如何进一步掀起新一轮的“营销热”，最关键的还是要对铁观音重新进行市场定位，找准宣传发力点。

山国饮艺茶业有限公司董事长林玉辉提出，希望接下来安溪铁观音可以从品牌定位上下功夫，聚焦宣传，让消费者树立正确客观的认知，感受到安溪茶叶的优异品质。

与会领导听完茶企代表的建议与对策，表示此次开展茶业大咖话“三茶”活动不仅是一次思想碰撞、凝聚共识的交流会，也是安溪县委县政府对茶产业发展进行“把脉问诊”的务虚会，未来将认真研究并融合可行性想法，切实转化为推动茶产业高质量发展的举措，让安溪茶产业再上新台阶。

八马力行 勇担践行“三茶”理念先锋

作为源起于安溪的头部茶企，八马茶业始终发挥带头引领作用，以身作则，积极助力茶产业发展。本次活动选择在八马茶业安溪龙门工厂举行，既是对八马茶业强大品牌实力的认可，也是对八马茶业积极践行“三茶统筹”理念的肯定。

八马茶业深入贯彻落实“三茶统筹”理念，在茶产业、茶科技、茶文化三方面的实践上已经颇具成效：

茶产业上，八马茶业积极构建“中国茶产业协作体”，通过打造一个能让广大茶农、茶企参与的价值共创型开放平台，助力好茶走出大山、走向千家万户，共同谱写茶产业发展的新篇章；

茶科技上，八马茶业积极践行“智慧八马”理念，通过打造智慧茶园、智慧工厂，率先建设碳汇茶园等，凝聚科技力量、激发创新动能，引领传统茶企数字化变革的新风向；

茶企大咖齐聚八马茶业，共话“三茶”

△ 八马茶业积极践行“智慧八马”理念，引领传统茶企数字化变革的新风向

茶文化上，八马茶业坚持“文化自信”，以茶为载，在全球开展巡回品鉴会，并且服务多次外事茶叙活动，助力民族茶品牌崛起，弘扬中国优秀茶文化。

纳税第一 积极反哺助力乡村振兴

此外，八马茶业还通过诚信纳税的方式积极反哺茶农、茶企、茶产区，助力乡村振兴，引领当地茶行业的健康发展。近日，安溪县政府提供的证明显示，2021年八马茶业成为安溪茶企纳税第一，这意味着八马茶业连续9年摘得安溪铁观音原产地茶企纳税第一。

依法诚信纳税正是八马茶业积极承担企业社会责任的体现，而最新出炉纳税数据也佐证了八马这些年的快速成长，彰显其市场领先地位。

未来，八马茶业还将秉持“品质引领 品牌驱动”的发展方针，打造高端中国茶，依托现代化科学管理理念，为茶产区注入发展新动能，为消费者甄选中国原产地好茶，让天下人享受茶的健康与快乐。

Big coffee gathered together to discuss the development prospects of the tea industry

The main leaders of the Anxi County government and the heads of relevant units came to this event. The representatives of the participating tea companies included Bama Tea Industry, Shanguo Drinking Art, Huaxiangyuan Tea Industry, Richun Tea Industry, Anxi Tieguanyin Group, Huayuan There are many well-known domestic tea companies such as the tea industry, Zhongmin Weishi, and Xiaotan Tea (Gaojianfa Tea Industry).

Hong Jincheng, deputy secretary of the CPC Anxi County Party Committee and director of the Tea Management Committee, presided over the meeting, and said that doing a good job in the big article of tea culture, tea industry, and tea technology and developing the tea industry into a pillar industry for rural revitalization is everyone's interest in tea in the new era. expectations for industrial development.

At the meeting, a number of tea company representatives spoke enthusiastically about the challenges and bottlenecks faced by the Anxi tea industry, and came up with ideas and measures.

Big tea companies gather at Bama Tea Industry to talk about "Three Teas"

△ Wang Wenli, Chairman of Bama Tea Industry, made suggestions at the meeting

Wang Wenli, chairman of Bama Tea Co., Ltd., said that the "Three Teas" event held by tea industry leaders is of great significance and will play a vital role in the future development of Anxi tea industry. At present, the Tieguanyin tea market is gradually recovering and the prospects are bright. How to further set off a new round of "marketing fever" is the most critical thing to re-position Tieguanyin in the market and identify the propaganda force.

Lin Yuhui, chairman of Shanguo Drinking Art Tea Industry Co., Ltd., expressed the hope that Anxi Tieguanyin can focus on brand positioning and publicity, so that consumers can establish a correct and objective cognition and feel the excellent quality of Anxi tea.

After listening to the suggestions and countermeasures of the representatives of tea enterprises, the leaders of the meeting said that the "Three Teas" activity of tea industry leaders was not only an exchange meeting for ideological collision and consensus building, but also Anxi County Party Committee and County Government's "pulse-taking" of the development of the tea industry. In the future, we will seriously study and integrate feasible ideas, and effectively transform them into measures to promote the high-quality development of the tea industry, so that the Anxi tea industry will reach a new level.

Eight horsepower line, the pioneer of practicing the concept of "Three Teas"

As a leading tea company originated in Anxi, Bama Tea has always played a leading role, set an example, and actively contributed to the development of the tea industry. The event was chosen to be held at the Anxi Longmen Factory of Bama Tea Industry, which is not only a recognition of the strong brand strength of Bama Tea Industry, but also an affirmation of Bama Tea Industry's active practice of the concept of "Three Tea Coordination".

Bama Tea Industry has thoroughly implemented the concept of "Three Tea Coordination", and has been quite effective in the practice of tea industry, tea technology and tea culture:

In the tea industry, Bama Tea is actively building a "Chinese Tea Industry Collaboration". By creating an open platform for value co-creation that allows the participation of the majority of tea farmers and tea companies, it will help Good Tea go out of the mountains and reach thousands of households. A new chapter in the development of the tea industry;

In terms of tea technology, Bama Tea Industry actively implements the concept of "smart eight horses". By building smart tea gardens, smart factories, and taking the lead in building carbon sink tea gardens, it gathers scientific and technological strength, stimulates innovation momentum, and leads the new trend of digital transformation of traditional tea enterprises. ;

Big tea companies gather at Bama Tea Industry to talk about "Three Teas"

△ Bama Tea Industry actively implements the concept of "smart eight horses" and leads the new trend of digital transformation of traditional tea enterprises

In terms of tea culture, Bama Tea Industry adheres to "cultural self-confidence", carries out touring tastings around the world based on tea, and serves many foreign affairs tea talks, helping the rise of national tea brands and promoting China's excellent tea culture.

Paying taxes first and actively feeding back to help rural revitalization

In addition, Bama Tea also actively feeds back tea farmers, tea companies, and tea producing areas by paying taxes in good faith, helping rural revitalization and leading the healthy development of the local tea industry. Recently, the certificate provided by the Anxi County government shows that in 2021, Bama Tea Industry will become the No. 1 taxpayer of Anxi tea companies, which means that Bama Tea Industry has won the No. 1 taxpayer of tea companies in the origin of Anxi Tieguanyin for 9 consecutive years.

Paying taxes in accordance with the law and honesty is the embodiment of Bama Tea's active commitment to corporate social responsibility, and the latest tax payment data also proves Bama's rapid growth over the years, demonstrating its leading position in the market.

In the future, Bama Tea Industry will also adhere to the development policy of "quality leads the brand and drive" to create high-end Chinese tea, relying on modern scientific management concepts, inject new development momentum into the tea production area, and select the best tea of Chinese origin for consumers. People all over the world enjoy the health and happiness of tea.