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铁观音纯雅礼和
铁观音纯雅礼和


乌龙茶色香韵味
‍‍乌龙茶色香韵味
News Detail

安溪铁观音飘香冬残奥会

  6
Issuing time:2022-03-19 18:07

冬奥会期间,世界的目光再次聚焦中国。台前的奥运健儿奋勇拼搏,幕后不少企业为冬奥会成功举办倾情助力。在这场冰雪盛会的背后,也闪耀着安溪茶企的身影。作为有机茶中的佼佼者,来自我县的茶企——桃源有机茶场,凭借过硬的实力,成为冬奥、冬残奥两个奥运会的唯一一家茶品类原材料供应商,为吴裕泰茶业提供六大茶类有机茶叶原料,增辉盛会。



奥运健儿爱上“安溪味道”


作为后勤重要保障之一的餐饮,在冬奥会期间可谓备受关注。而本届冬奥及冬残奥会餐饮标准十分严格,在满足奥运会餐饮规定的基础上,还需严格遵守北京防疫要求,新增的闭环管理环节、人员闭环管理环节以及物流链的闭环管理,都十分考验安溪铁观音的实力。冬奥会原材料供应商看似简单,背后却“难关重重”。



“奥运会是体育运动的最高殿堂,组委会对各项配套设施的要求也是极其严格的。”桃源有机茶场董事长汪健仁说,为保障奥运会茶饮安全供应,茶场成立专人小组,由他自己担任组长,建立一套全程可追溯系统,对基地的各项软硬件设施进行优化升级,保证茶叶全流程严格按照SC食品要求生产。



备货期间,桃源有机茶场接受了农业农村、市场监督、公安等多个部门的全流程监管,最终为奥运会提供六大茶类有机茶叶,产品合格率达100%,让来自世界各国的运动员爱上独特的“安溪味道”。


安溪铁观音登上冬奥赛场,不仅俘获了国内外运动员的“芳心”,也引起了茶业各界热议。县农业农村局局长王小鹏认为这不仅是企业的荣誉,更是全县的骄傲。而来自省农业农村厅的茶叶专家、教授级高级农艺师苏峰,充分肯定了我县近十年来狠抓茶叶质量的成效,认为这是全省茶业的一大进步。


安溪铁观音达到国家的标准,更符合国际奥委会的标准。”苏峰长年从事茶叶质量安全与品质审定等工作,对安溪铁观音了解甚多。他告诉记者,近年来,安溪在质量管控方面可谓是下足硬举措,茶叶质量安全水平得到很大提升。



近年来,我县通过茶山生态修复、茶园土壤改良、茶树科学修剪、病虫害绿色防控等基础管理措施,持续系统地开展茶叶生态化、种植有机化、管理标准化工作,打造从茶园到茶杯的品质和安全的全程管控体系,确保茶产业高质量发展,先后荣获国家农产品质量安全县、全国绿色防控示范县、绿色食品原料标准化生产基地县等荣誉称号。


“安溪铁观音未来有着无限的发展潜力。”汪健仁说,得益于近年来我县注重技艺回归,大力推广茶园流转、茶园管理基地化、茶叶加工合作化和集中化,规模效益得到显著提升,安溪铁观音的市场认可度显著提高。今后将持续推动有机茶种植理念的传播和推广,扩大安溪有机茶产业的影响力。


向世界推广安溪茶文化


桃源有机茶香飘冬奥赛场,这只是“安溪铁观音”闪耀国际舞台的一个缩影。近年来,我县积极响应“一带一路”倡议,着力推进品牌国际化进程,不断提升品牌国际知名度和影响力,向世界推广中国茶文化。而这背后,除桃源有机茶场,不乏有八马茶业、华祥苑等龙头茶企深耕国际市场的美丽身影。


自2011年起,八马茶业便开启了巡回品鉴会,从泉州启程,走过美国、英国、法国等24个国家,69座城市,款待192国贵宾,开启“为您喝好、为中国喝好、为世界喝好”的世界之路。凭借优质的产品品质,八马茶业产品入选迪拜世博会中国馆宴会厅指定用茶,参加过上海世博会和米兰世博会。不仅如此,秉持着家乡品牌的情怀与担当,八马茶业还曾多次服务重要外事活动,如2017年金砖国家厦门峰会、2017年海上丝绸之路国际艺术节等,推动安溪铁观音走向世界。



在安溪铁观音茶文化传播之路上,华祥苑也一路凯歌,至今已3度成为贵宾茶礼、11次助力盛世茶叙,成为76国贵宾喝的茶。从金砖厦门会晤礼赠俄罗斯贵宾,到中英钓鱼台茶叙礼赠英国贵宾,再到中朝大连会晤礼赠朝鲜贵宾,华祥苑代表茶乡走出国门,以茶作为共结友谊、合作的纽带,成为友好交流合作的象征之一。


茶企频频发力的同时,我县也不遗余力布局海外市场,加快走出去步伐。近年来,我县不断加大茶文化国际宣传推介力度,在积极借助中法文化论坛、“闽茶海丝行”等活动平台的基础上,引导鼓励支持龙头企业抱团到“一带一路”沿线国家等开展茶事宣传推介活动,品牌茶企在国外开展各类茶事宣传活动;在欧洲设立安溪铁观音营销中心、在欧洲高校组建茶学社,将安溪铁观音推广到国际茶人朋友家门口、学校内。


加速推进安溪铁观音品牌国际化进程。目前,安溪铁观音已在欧盟、俄罗斯、日本等46个国家和地区完成商标注册;安溪铁观音成功入选“中欧100+100”地理标志产品互认互保产品清单。同时,我县不断推动产品质量对标国际一流,先后组织全县近千家企业,培训美国USDA、欧盟BCS等最新认证知识,强化产品质量。


与此同时,我县还致力于推动“安溪铁观音”进入国际高端社交圈,不断提升品牌国际知名度和影响力。安溪铁观音先后成为中法建交50周年、中意建交45周年、中希建交45周年等活动外方的纪念茶;安溪茶企先后与英国、墨西哥等国官方机构达成合作。近年来,安溪铁观音频频亮相国际舞台,多次服务厦门金砖会晤及中英、中印、中朝领导人会晤等茶叙活动,走全球化发展之路,助力安溪铁观音香飘全球。

During the Winter Olympics, the world's attention once again focused on China. The Olympic athletes in front of the stage worked hard, and many companies behind the scenes contributed to the success of the Winter Olympics. Behind this ice and snow event, Anxi tea companies also shine. As a leader in organic tea, Taoyuan Organic Tea Farm, a tea company from our county, has become the only tea raw material supplier for the Winter Olympics and Winter Paralympic Games by virtue of its excellent strength, providing Wuyutai Tea Industry The six major organic tea raw materials will enhance the event.



Olympic athletes fall in love with "Anxi taste"


Catering, one of the important logistical guarantees, has attracted much attention during the Winter Olympics. The catering standards for this Winter Olympics and Paralympics are very strict. On the basis of meeting the catering regulations of the Olympic Games, it is also necessary to strictly abide by the requirements of Beijing's epidemic prevention, the new closed-loop management links, personnel closed-loop management links and closed-loop management of the logistics chain. All test the strength of Anxi Tieguanyin very much. The supplier of raw materials for the Winter Olympics seems simple, but behind it is "difficult."



"The Olympic Games is the highest palace of sports, and the organizing committee has extremely strict requirements on various supporting facilities." Wang Jianren, chairman of Taoyuan Organic Tea Farm, said that in order to ensure the safe supply of tea for the Olympic Games, the tea farm set up a special team, and he himself As the team leader, establish a whole-process traceability system, optimize and upgrade various software and hardware facilities of the base, and ensure that the whole process of tea production is strictly in accordance with SC food requirements.



During the stocking period, Taoyuan Organic Tea Farm accepted the whole-process supervision of agriculture and rural areas, market supervision, public security and other departments, and finally provided six types of organic tea for the Olympic Games, with a product qualification rate of 100%, which made athletes from all over the world fall in love with it. Unique "Anxi Taste".


Anxi Tieguanyin's entry into the Winter Olympics not only captured the "hearts" of athletes at home and abroad, but also aroused heated discussions from all walks of life in the tea industry. Wang Xiaopeng, director of the county agriculture and rural bureau, believes that this is not only the honor of the company, but also the pride of the whole county. And Su Feng, a tea expert and professor-level senior agronomist from the Provincial Department of Agriculture and Rural Affairs, fully affirmed the effectiveness of our county in paying close attention to the quality of tea in the past ten years, and believes that this is a major progress in the province's tea industry.


"Anxi Tieguanyin meets the national standards and is more in line with the standards of the International Olympic Committee." Su Feng has been engaged in tea quality safety and quality certification for many years, and knows a lot about Anxi Tieguanyin. He told reporters that in recent years, Anxi has taken hard measures in quality control, and the quality and safety level of tea has been greatly improved.



In recent years, through basic management measures such as ecological restoration of tea mountains, soil improvement of tea gardens, scientific pruning of tea trees, and green prevention and control of pests and diseases, our county has continuously and systematically carried out tea ecologicalization, planting organicization, and management standardization, so as to create quality from tea gardens to teacups. And a safe whole-process control system to ensure the high-quality development of the tea industry, has won the honorary titles of National Agricultural Product Quality and Safety County, National Green Prevention and Control Demonstration County, Green Food Raw Material Standardization Production Base County and other honorary titles.


"Anxi Tieguanyin has unlimited development potential in the future." Wang Jianren said, thanks to the county's focus on the return of skills in recent years, vigorously promoting the circulation of tea gardens, the basement of tea garden management, and the cooperation and centralization of tea processing, the scale benefit has been significantly improved. , the market recognition of Anxi Tieguanyin has been significantly improved. In the future, we will continue to promote the dissemination and promotion of the concept of organic tea planting and expand the influence of Anxi's organic tea industry.


Promote Anxi tea culture to the world


The fragrance of Taoyuan organic tea floats over the Winter Olympics, which is just a microcosm of "Anxi Tieguanyin" shining on the international stage. In recent years, our county has actively responded to the "One Belt, One Road" initiative, made great efforts to promote the process of brand internationalization, continuously improved the brand's international popularity and influence, and promoted Chinese tea culture to the world. Behind this, in addition to Taoyuan Organic Tea Farm, there are many leading tea companies such as Bama Tea Industry and Huaxiangyuan who are deeply cultivating the international market.


Since 2011, Bama Tea Industry has started a touring tour. Starting from Quanzhou, it traveled to 69 cities in 24 countries including the United States, the United Kingdom, and France, and entertained VIPs from 192 countries. Drink well for China and drink well for the world”. With its high-quality products, Bama tea products have been selected as the designated tea for the banquet hall of the China Pavilion at the Dubai World Expo, and have participated in the Shanghai World Expo and the Milan World Expo. Not only that, upholding the feeling and responsibility of the hometown brand, Bama Tea has also served many important foreign affairs events, such as the 2017 BRICS Xiamen Summit and the 2017 Maritime Silk Road International Art Festival, etc., promoting Anxi Tieguanyin to the world. .



On the road of Anxi Tieguanyin tea culture dissemination, Huaxiangyuan has also been successful all the way. So far, it has become the VIP tea ceremony 3 times, 11 times to help the prosperous tea talk, and it has become the tea that the VIPs of 76 countries drink. From the BRICS meeting in Xiamen to Russian VIPs, to the Sino-British Diaoyutai tea ceremony for British VIPs, and to the Sino-DPRK Dalian meeting for North Korean VIPs, Huaxiangyuan represents the tea village to go abroad, using tea as a symbol of friendship and cooperation. The bond has become one of the symbols of friendly exchanges and cooperation.


While tea companies are making frequent efforts, our county also spares no effort to deploy overseas markets and speed up the pace of going global. In recent years, our county has continuously increased the international publicity and promotion of tea culture. On the basis of actively using the Sino-French cultural forum, the "Fujian Tea Sea Silk Tour" and other activity platforms, it has guided, encouraged and supported leading enterprises to form a group to the countries along the "Belt and Road". etc. to carry out tea promotion and promotion activities, brand tea companies carry out various tea promotion activities abroad; set up Anxi Tieguanyin Marketing Center in Europe, set up tea society in European universities, and promote Anxi Tieguanyin to the doorsteps and schools of international tea lovers. Inside.


Accelerate the process of internationalization of Anxi Tieguanyin brand. At present, Anxi Tieguanyin has completed trademark registration in 46 countries and regions including the European Union, Russia and Japan; Anxi Tieguanyin has been successfully selected into the "China-Europe 100+100" list of products for mutual recognition and mutual protection of geographical indication products. At the same time, our county continuously promotes product quality to be benchmarked against the world's first-class standards, and has organized nearly 1,000 enterprises in the county to train the latest certification knowledge such as US USDA and EU BCS to strengthen product quality.


At the same time, our county is also committed to promoting "Anxi Tieguanyin" into the international high-end social circle, and continuously improving the brand's international reputation and influence. Anxi Tieguanyin has become the commemorative tea of foreign parties for the 50th anniversary of the establishment of diplomatic relations between China and France, the 45th anniversary of the establishment of Sino-Italian diplomatic relations, and the 45th anniversary of the establishment of diplomatic relations between China and Greece. In recent years, Anxi Tieguanyin has frequently appeared on the international stage, and has served many tea events such as the Xiamen BRICS meeting and the Sino-British, Sino-Indian and Sino-DPRK leaders' meetings, taking the road of global development and helping Anxi Tieguanyin to spread its fragrance around the world.


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