措施深入推动茶叶一二三产融合发展

近年来，凤冈县始终坚持“康养天堂·锌硒凤冈”发展定位，深入实施“双有机”战略，采取“五化联动”措施深入推动茶叶一二三产融合发展。

基地管理标准化。坚持走“生态产业化、产业生态化”发展道路，深入推进河长、林长、土长“三长制”，大力实施“两减两替代一回收”和“三零一全”工程，形成了全域有机、全产业链有机的“双有机”共识，实现了青山、碧水、净土。目前，全县有机认证茶园面积达5.2万亩，绿色认证达9.62万亩。实施茶园绿色防控示范区建设，示范面积5万亩，辐射覆盖茶园面积30万亩，全县化学农药用量减少57.9%。

主体培育多元化。坚持招商引资和本土培育相结合，引进培育技术标准高、产业链条长、市场前景好、抗风险能力强的茶企落地凤冈，逐步构建以龙头企业为主体、基地为依托、农工一体化的茶叶生产加工体系。全县现有茶叶加工企业280家，国家级产业化龙头企业1家，省级龙头企业22家，获有机认证企业9家，茶叶专业合作社120个。

生产加工规范化。制定了《地理标志产品凤冈锌硒茶加工技术规程》，并定期组织加工标准贯标培训。鼓励支持企业工厂改扩建和设备技改，不断提升标准化加工水平。组建农业综合执法队伍，严格茶园、茶青、茶叶成品抽样检测，建立了“生产有记录、信息可查询、流向可追踪、责任可追究、产品可召回”的质量管理体系和质量可追溯体系。

品牌塑造高端化。大力开展“双有机”产品营销策划，不断提升“良心产业·有机凤冈”知名度和影响力。定期举办有机高峰论坛活动，2021年“凤冈锌硒茶”品牌价值达26亿元，位列全国第39位，成功入选全国第一批中欧互认地理标志保护产品目录，与西湖龙井、安溪铁观音一起被列为国家地理标志产品示范区筹建名单。

产业延伸融合化。持续做靓“东有龙井·西有凤冈”“禅茶瑜伽·养生凤冈”名片，成功举办2021年全国健身瑜伽公开赛。与浙江大学、贵州大学等知名院校和科研机构深度合作，着力强化科技支撑保障和产业链延伸，现已发展茶酒、茶饮料企业3家。立足资源禀赋，大力推进茶区、景区一体化建设，建成国家级AAAA景区1个，茶旅景区农家乐70余家，实现了茶旅一体化融合发展。

截至目前，全县建成生态茶园50万亩，2021年全县出口茶叶3500吨，出口金额1.56亿美元，茶叶出口连续三年位居全省第一。先后获得全国农村一二三产业融合发展先导区、国家农作物病虫害“绿色防控示范县”等国家级金字招牌。

In recent years, Fenggang County has always adhered to the development orientation of "healthy paradise, zinc and selenium Fenggang", deeply implemented the "dual organic" strategy, and adopted the "five modernization linkage" measures to further promote the integrated development of the primary, secondary and tertiary industries of tea.

Standardization of base management. Adhere to the development path of "ecological industrialization and industrial ecologicalization", further promote the "three chiefs" system of river chief, forest chief and local chief, and vigorously implement the "two reductions, two replacements and one recycling" and "three zeros and one complete" projects to form It has achieved the "dual organic" consensus of the whole area organic and the whole industry chain organic, and realized the green mountains, clear water and pure land. At present, the county has an area of 52,000 mu of organic certified tea gardens and 96,200 mu of green certification. Implemented the construction of tea garden green prevention and control demonstration area, with a demonstration area of 50,000 mu, radiation coverage of 300,000 mu of tea garden area, and a 57.9% reduction in the amount of chemical pesticides in the county.

The main body cultivates diversity. Adhere to the combination of investment attraction and local cultivation, introduce and cultivate tea enterprises with high technical standards, long industrial chain, good market prospects and strong anti-risk ability to land in Fenggang, and gradually build a leading enterprise as the main body, base as the base, and integration of agriculture and industry. Tea production and processing system. There are 280 tea processing enterprises in the county, 1 national industrialization leading enterprise, 22 provincial leading enterprises, 9 organic certified enterprises, and 120 tea professional cooperatives.

Standardized production and processing. Formulated the "Technical Regulations for the Processing of Geographical Indication Products Fenggang Zinc Selenium Tea", and regularly organized training on the implementation of processing standards. Encourage and support the reconstruction and expansion of factories and equipment technical transformation of enterprises, and continuously improve the level of standardized processing. A comprehensive agricultural law enforcement team has been established, strict sampling and testing of tea gardens, tea greens, and finished tea products has been established, and a quality management system and quality traceability system have been established with "production records, information inquiries, flow traceability, accountability, and product recall".

High-end branding. Vigorously carry out the "dual organic" product marketing plan, and continuously enhance the popularity and influence of "Conscience Industry · Organic Fenggang". Regular organic summit forum activities are held. In 2021, the brand value of "Fenggang Zinc Selenium Tea" will reach 2.6 billion yuan, ranking 39th in the country. Tieguanyin has been listed as a National Geographical Indication Product Demonstration Zone.

Industrial extension and integration. Continue to make the business cards of "Dongjing in the east and Fenggang in the west" and "Zen Tea Yoga Health in Fenggang", and successfully hold the 2021 National Fitness and Yoga Open. In-depth cooperation with Zhejiang University, Guizhou University and other well-known universities and scientific research institutions, focusing on strengthening scientific and technological support and industrial chain extension, has developed 3 tea wine and tea beverage enterprises. Based on resource endowments, we vigorously promote the integrated construction of tea areas and scenic spots, and build one national AAAA scenic spot and more than 70 farmhouses in tea tourism scenic spots, realizing the integrated development of tea tourism.

Up to now, 500,000 mu of ecological tea gardens have been built in the county. In 2021, the county will export 3,500 tons of tea, with an export value of 156 million US dollars. Tea exports have ranked first in the province for three consecutive years. It has successively won national-level golden signs such as the national pilot area for the integrated development of primary, secondary and tertiary industries in rural areas, and the national "green prevention and control demonstration county" for crop diseases and insect pests.