铁观音产地-用一杯音好茶迎亚运盛会

鸿运年年绿代表安溪铁观音、映日红代表金骏眉、月桂黄代表白毫银针、水光蓝是茉莉花茶、虹韵紫是铁观音茶……打开鸿运年年茗茶旗舰店的直播间，亚运定制款十连冠扭扭茶赫然出现在畅销榜单上。

“这是我们的明星产品，荣获2021年DIA中国设计智造大奖佳作奖、金物奖2021最佳设计入围奖等多个奖项。，十连冠扭扭茶选用了亚运会会徽的经典元素，色彩主题为“淡妆浓抹”，灵感出自宋代诗人苏轼的诗句：“欲把西湖比西子，淡妆浓抹总相宜。”通过对色彩以及杭州城市特质的提炼，既描绘出了杭州的葱郁湖山，又突出了城市的创新活力。

年轻、时尚又兼具设计感，是扭扭茶的设计理念，更契合了2022年杭州亚运会“心心相融，@未来”的口号。

2021年，因其茶业的高品质而成为了2022年杭州亚运会官方指定用茶，杭州2022年亚运会特许零售企业、杭州2022年亚运会特许生产企业。

“‘一杯好茶待上宾’是中国人的待客传统。2022年，我们也将用好茶招待世界各国的来宾。”苏磊表示，“实实在在做好茶”是艺福堂成立的初心。

作为“互联网+茶业”电商模式的开创者，多年来，艺福堂的茶叶占据电商销售榜单的前列，销售平台覆盖天猫、淘宝、阿里巴巴等60多家电商平台，拥有1600多万客户。

2021年，艺福堂销售额突破4.2亿元，在实现线上销售领跑的基础上，全力开辟线下“新疆土”。

“针对企业用茶、政府用茶、商超合作、礼品用茶，我们积极与餐饮行业和酒店合作，‘企业用茶一份定制’与阿里巴巴、中国移动、海底捞火锅、上海机场、恒大集团、正泰等知名企业成功‘牵手’。”苏磊表示，与知名企业的牵手合作，不仅是对艺福堂茶叶质量与品控的认可，更为艺福堂拓宽了销售渠道，打开了知名度。

时光蕴积淀，醇香泡好茶。2021年，为了泡好一杯香气清高、鲜爽甘醇的龙井茶，艺福堂制定了大龙井茶战略。

走进数字化龙井茶炒制中心的工地，项目基建已于2021年年初开工建设，预计投入1.38亿元。

“目前主体建筑已基本完成，我们将打造全国最大的数字化龙井茶炒制中心，让有着浙江文化印记的好茶飘香全国。”苏磊一语道破未来发展方向，2021年，艺福堂加大数字化改造力度，引进日本FANUC（发那科）机器人、行业最新的新一代茶叶质选机、数字化生产运营监控管理、自研全自动茶叶封罐充氮流水线，AGV智能搬运机器人为下一步实现数智化工厂奠定基础。

“2022年，我们将继续秉承线上线下全渠道发展的思路，大力拓宽线下实体业务，夯实基础，坚持数字化改革，发展新零售、新消费。”苏磊说。

方向已明，未来可期。在不断体悟“茶之道”的征途中，将继续在产品质量上狠下工夫，坚持做“三高”产品，研发出受消费者喜爱的“一杯好茶”。

Hushan green represents Longjing tea, Yingrihong represents Jin Junmei, laurel yellow represents Baihao Yinzhen, Shuiguang blue represents jasmine tea, and Hongyunzi represents Tieguanyin tea... Open the live broadcast room of Yifutang Tea Flagship Store, the Asian Games The custom-made Twist Tea has appeared on the best-selling list for ten consecutive championships.

"This is our star product, which has won many awards such as the 2021 DIA China Design Intelligence Award Best Work Award, the Golden Object Award 2021 Best Design Finalist and many other awards." Su Lei, deputy general manager of Zhejiang Yifutang Tea Co., Ltd. introduced, ten Lianguan Twisting Tea adopts the classic elements of the Asian Games emblem. The color theme is "light makeup and heavy wiping", which is inspired by the poem of Song Dynasty poet Su Shi: "If you want to compare the West Lake to Xizi, light makeup and heavy wiping are always suitable." The refinement of urban characteristics not only depicts the lush lakes and mountains of Hangzhou, but also highlights the innovative vitality of the city.

Young, stylish and with a sense of design, it is the design concept of Twist Tea, which is more in line with the slogan of the 2022 Hangzhou Asian Games "Heart-to-Heart, @Future".

In 2021, Yifutang Tea Industry will become the official designated tea for the 2022 Hangzhou Asian Games due to the high quality of its tea industry, a licensed retail enterprise for the 2022 Asian Games in Hangzhou, and a licensed production enterprise for the 2022 Asian Games in Hangzhou.

"'To treat guests with a good cup of tea' is a Chinese tradition of hospitality. In 2022, we will also use good tea to entertain guests from all over the world." Su Lei said, "It's really good tea" was established by Yifutang Beginning.

As the pioneer of the "Internet + tea industry" e-commerce model, over the years, Yifutang's tea has occupied the forefront of the e-commerce sales list. The sales platform covers more than 60 e-commerce platforms such as Tmall, Taobao and Alibaba, with 1600 Thousands of customers.

In 2021, Yifutang's sales will exceed 420 million yuan, and on the basis of achieving the lead in online sales, it will make every effort to develop offline "new territories".

"For corporate tea, government tea, business-supermarket cooperation, and gift tea, we actively cooperate with the catering industry and hotels. The 'customized tea for corporate use' has cooperated with Alibaba, China Mobile, Haidilao Hotpot, Shanghai Airport, Henglong Large groups, Chint and other well-known enterprises have successfully 'hand in hand'." Su Lei said that the hand-in-hand cooperation with well-known enterprises is not only a recognition of the quality and quality control of Yifutang tea, but also broadens the sales channels for Yifutang Reputation.

Time accumulates, and mellow tea is brewed well. In 2021, in order to brew a cup of Longjing tea with high aroma, freshness and sweetness, Yifutang has formulated the strategy of big Longjing tea.

Entering the construction site of Yifutang Digital Longjing Tea Frying Center, the project infrastructure has started construction in early 2021, with an estimated investment of 138 million yuan.

"At present, the main building has been basically completed. We will build the largest digital Longjing tea frying center in the country, so that the good tea with the cultural imprint of Zhejiang will be fragrant in the whole country." Su Lei explained the future development direction of Yifutang in one sentence. Futang has stepped up its efforts in digital transformation, introducing Japanese FANUC (Fanuc) robots, the industry's latest new generation of tea quality sorting machines, digital production and operation monitoring and management, self-developed automatic tea sealing and nitrogen filling lines, and AGV intelligent handling robots. The next step is to lay the foundation for the realization of a digital and intelligent chemical factory.

"In 2022, we will continue to adhere to the idea of online and offline omni-channel development, vigorously expand offline physical business, consolidate the foundation, adhere to digital reform, and develop new retail and new consumption." Su Lei said.

The direction is clear, and the future is promising. In the journey of constantly understanding the "tea road", Yifutang will continue to work hard on product quality, insist on making "three high" products, and develop a "good cup of tea" that is loved by consumers.