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安溪铁观音 好茶来自原产地

Issuing time:2022-02-18 12:28







China is a big tea-producing country, and all major tea-producing areas have produced geographically iconic products that are deeply rooted in the hearts of the people, such as Anxi Tieguanyin and West Lake Longjing. In recent years, the concept of "good tea comes from the place of origin" has become more and more recognized by the market, and good tea from various places urgently needs to go out of good mountains and water and enter thousands of households.

This time, the two sides have joined forces, and it is expected to present the magnificent picture of Chinese origin tea to the public with high-quality content with a more geographical perspective and humanistic aesthetics.

The relevant person in charge of China National Geographic said in his speech that the Bama Tea Industry originated from a century-old tea-making family. China National Geographic has deeply integrated scientific literacy and humanistic care, and successfully created a batch of classic content. It is the leading media in the field of natural and human geography. The highly compatible ingenuity and quality pursuit of the two parties have become the cornerstone of jointly interpreting the ecological aesthetics of tea.

The relevant person in charge of Bama Tea said that China National Geographic is a media brand that spreads geographical philosophy and pursues the spirit of science, and Bama highly recognizes its sense of responsibility and feelings. Bama has always been committed to promoting good tea of Chinese origin, and good tea is inseparable from geography. It is hoped that the two parties will express the spirit and temperament of Chinese tea in a more precise and diverse form through content co-creation, so that the world can feel the beauty of Chinese tea.

It is understood that the magazine "China National Geographic" is sponsored by the Institute of Geographical Sciences and Natural Resources Research of the Chinese Academy of Sciences and the Chinese Geographical Society. It serves over 10 million users on the entire network through high-quality content, and is known as a "powerful school with traffic"; as a Chinese tea As a leading chain brand, Bama Tea is committed to bringing together the best teas from China. As of September 30, 2021, there are over 2,300 stores nationwide and over 30 million omni-channel fans, ranking the industry leader.

In the future, the two parties will jointly launch a brand image film and a joint gift box, and implement the "red frame", a national geographical landmark of China, in various channels of the Bama Tea Industry, so that the public can experience the "beauty of good tea" through the "beauty of the window", from consumption Scenes, content dissemination and other aspects continue to enhance the brand influence of Bama Tea.

Article classification: 茶叶知识
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