安溪铁观音 好茶来自原产地

　中国是茶叶生产大国，各大茶产区均诞生了深入人心的地理标志性产品，如安溪铁观音、西湖龙井等。近年来，“好茶来自原产地”的观念越来越为市场所认同，各地好茶也亟待走出好山好水走进千家万户。

　　此次，双方强强联手，有望以更具地理视角、人文美学的高品质内容，将中国原产地好茶的壮美画卷呈现在公众面前。

　　中国国家地理相关负责人在致辞中表示，八马茶业源自百年制茶世家，始终遵循好茶四大标准和三大选品标准，为消费者甄选好茶，成为茶业领军企业。中国国家地理深度融合科学素养与人文关怀，成功打造了一批经典内容，是自然、人文地理领域的头部媒体。双方高度契合的匠心坚守与品质追求，成为携手演绎茶叶生态美学的基石。

　　八马茶业相关负责人表示，中国国家地理是传播地理哲学、追逐科学精神的媒体品牌，八马高度认同其责任感和情怀。八马一直致力于推广中国原产地好茶，而好茶与地理密不可分。希望双方通过内容共创将中国茶的精神与气质，以更精准、更多元的形式表达出来，让天下人感受到中国茶叶的大美。

　　据了解，《中国国家地理》杂志由中国科学院地理科学与资源研究所和中国地理学会主办，通过高品质内容服务全网超千万用户，被誉为“有流量的实力派”；作为中国茶叶连锁领先品牌，八马茶业以汇聚中国原产地好茶为己任，截至2021年9月30日，全国门店超2300家，全渠道粉丝超3000万，居行业领先地位。

　　未来，双方将携手推出品牌形象片和联名礼盒，并在八马茶业各渠道落地中国国家地理标志性的“红框”，让大众透过“窗口之美”感受“好茶之美”，从消费场景、内容传播等方面持续提升八马茶业品牌影响力。

China is a big tea-producing country, and all major tea-producing areas have produced geographically iconic products that are deeply rooted in the hearts of the people, such as Anxi Tieguanyin and West Lake Longjing. In recent years, the concept of "good tea comes from the place of origin" has become more and more recognized by the market, and good tea from various places urgently needs to go out of good mountains and water and enter thousands of households.

This time, the two sides have joined forces, and it is expected to present the magnificent picture of Chinese origin tea to the public with high-quality content with a more geographical perspective and humanistic aesthetics.

The relevant person in charge of China National Geographic said in his speech that the Bama Tea Industry originated from a century-old tea-making family. China National Geographic has deeply integrated scientific literacy and humanistic care, and successfully created a batch of classic content. It is the leading media in the field of natural and human geography. The highly compatible ingenuity and quality pursuit of the two parties have become the cornerstone of jointly interpreting the ecological aesthetics of tea.

The relevant person in charge of Bama Tea said that China National Geographic is a media brand that spreads geographical philosophy and pursues the spirit of science, and Bama highly recognizes its sense of responsibility and feelings. Bama has always been committed to promoting good tea of Chinese origin, and good tea is inseparable from geography. It is hoped that the two parties will express the spirit and temperament of Chinese tea in a more precise and diverse form through content co-creation, so that the world can feel the beauty of Chinese tea.

It is understood that the magazine "China National Geographic" is sponsored by the Institute of Geographical Sciences and Natural Resources Research of the Chinese Academy of Sciences and the Chinese Geographical Society. It serves over 10 million users on the entire network through high-quality content, and is known as a "powerful school with traffic"; as a Chinese tea As a leading chain brand, Bama Tea is committed to bringing together the best teas from China. As of September 30, 2021, there are over 2,300 stores nationwide and over 30 million omni-channel fans, ranking the industry leader.

In the future, the two parties will jointly launch a brand image film and a joint gift box, and implement the "red frame", a national geographical landmark of China, in various channels of the Bama Tea Industry, so that the public can experience the "beauty of good tea" through the "beauty of the window", from consumption Scenes, content dissemination and other aspects continue to enhance the brand influence of Bama Tea.