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News Detail

跨境电子商务

  1
Issuing time:2022-02-12 11:36

 促国内国际双循环,苏浙粤地级市全覆盖并向中部西部倾斜


  跨境电子商务综合试验区是我国跨境电子商务先行先试的试验田。商务部外贸司负责人10日表示,新设综合试验区将适用跨境电子商务零售出口税收、零售进口监管等政策措施。


  虎年伊始,伴随鄂尔多斯、扬州、镇江、金华、马鞍山、景德镇、日照、襄阳、潮州、宝鸡、喀什地区等27张“新面孔”上榜,目前我国共有132个跨境电商综试区,覆盖30个省区市,在全国范围形成陆海内外联动、东西双向互济的发展格局。


  “跨境电子商务是发展速度最快、潜力最大、带动作用最强的外贸新业态,仍处于高速发展期。”商务部外贸司负责人表示,新设一批综合试验区,有利于激发外贸主体活力,提升外贸运行效率,稳定外贸产业链供应链,实现产业数字化和贸易数字化融合。


  此前,在2015年3月批准设立中国(杭州)跨境电子商务综合试验区之后,国务院先后于2016年1月、2018年7月、2019年12月和2020年4月在天津、上海、苏州、洛阳、南宁、长沙、芜湖、湛江、绵阳、营口等城市和地区分5批设立了105个跨境电商综合试验区。


  据介绍,此次扩围后,综合试验区在江苏、浙江、广东三省实现地级市全覆盖。“新华视点”记者梳理发现,在涵盖大湾区、长三角地区城市基础上,新增跨境电商综试区继续向中部、西部城市和地区倾斜,并逐渐扩展至三四线城市。


  获悉所在城市设立跨境电商综试区,马鞍山麦朗国际贸易有限公司总经理孙庆十分憧憬。“我们已有意向把仓库和物流迁回本地,节省人力和异地管理成本。接下来计划开拓国际市场,提升跨境电商经营能力。”


  “以星星之火聚燎原之势。”商务部研究院国际市场研究所副所长白明说,我国跨境电商综试区已实现由点到面、由沿海到内陆渐次展开,空间分布上更为均衡,充分体现出国家希望利用跨境电商等外贸新业态进一步扩大开放,促进国内国际双循环,全力稳住外贸外资基本盘,推进贸易高质量发展。


  新突破:集聚各种服务资源,让企业充分享受便利红利


  此次国务院批复强调:要复制推广前5批综合试验区成熟经验做法。近7年间,上百个先行先试的综合试验区取得了哪些新突破?


  浙江泰普森实业集团有限公司是一家从事户外休闲用品生产的传统外贸企业,自从2017年进入跨境电商市场,跨境电商业务年销售额从约260万美元增长至2021年的8000万美元,出口产品远销美国、欧洲、日本等20多个国家和地区。


  “以前企业做跨境电商对接资源成本很高,杭州综试区集聚起各种服务资源,为企业解决人才、物流、通关以及软件服务等一系列痛点。”公司副总裁曹智兴感触颇深。


  如今,在全国跨境电子商务综合试验区,像泰普森这样的跨境电商企业不断增多。数据显示,目前,我国共有跨境电商相关企业3万多家,且注册量仍在逐年增长。


  企业跨越式发展的背后,是综合试验区不断推进产业转型升级、深入创新、先行先试的努力。


  商务部副部长任鸿斌此前表示,通过各地方、各部门持续创新制度、管理和服务模式,探索形成重要制度框架,量身打造近百项支持政策,从而让企业在物流、支付、法律、税务、人才等方面享受便利、红利。


  “设立综试区后感受到真正的实惠。”芜湖悠派护理用品科技股份有限公司亚太区负责人吴帆说,公司目前90%的产品都是以跨境电商零售的方式在境外销售。得益于退税便利化措施等税收优惠政策的推广运用,公司跨境进出口金额由2020年的0.8亿元增长到2021年的1.3亿元,增幅达62.5%。


  在对外经贸大学国际经济研究院教授竺彩华看来,作为跨境电商首个综试区,杭州探索出一套引领全国跨境电商综试区建设的顶层设计、制度体系以及生态体系,这不仅可以帮助其他综试区综试区提高效率,还为我国外贸高质量发展提供了新抓手。


商家与消费者:轻松卖全球买全球


  为跨境电商企业提供便利、节约成本的政策红利,也惠及了百姓日常生活。


  “以前代购欧洲奶粉,预付全款后,要等大半个月甚至更长时间才能到货,还常常出现破损,如今通过跨境电商购买进口产品,省时省力还省钱。”经常光顾江苏嗨购网络科技有限公司旗下品牌店的韩小斐深有感触。


  天猫国际公共事务部总监徐晴认为,跨境电商综试区一系列便利化政策以及增值税免税等优惠政策不仅令市场主体受益,也会提升消费者体验。“随着跨境电商的蓬勃发展,国内消费者在家门口购买境外商品选择更多、时效更快、价格更低。”她说。


  海关数据显示,2021年,我国跨境电商进出口额达1.98万亿元,同比增长15%。其中,跨境电商综试区带动作用明显。


  新冠肺炎疫情全球蔓延背景下,跨境电商在线营销、在线交易、无接触交付等优势更加凸显。但受各国防疫管制措施影响,也面临国际航线中断、全球运力紧张、运输成本上升以及通关效率低等多重因素挑战。


  专家表示,进一步扩大试点范围,有助于推动跨境电商行业抓住新一轮增长机遇,并通过复制推广经验更好应对行业发展面临的诸多挑战。

Promote domestic and international double circulation, the prefecture-level cities in Jiangsu, Zhejiang and Guangdong are fully covered and inclined to the central and western regions.


Cross-border electronic commerce Comprehensive Experimental Zone is the first experimental field in cross-border electronic commerce, China. The head of the Foreign Trade Department of the Ministry of Commerce said on the 10th that the newly-established comprehensive experimental zone will apply the policies and measures of cross-border electronic commerce such as retail export tax and retail import supervision.


At the beginning of the Year of the Tiger, along with 27 "new faces" such as Erdos, Yangzhou, Zhenjiang, Jinhua, Maanshan, Jingdezhen, Rizhao, Xiangyang, Chaozhou, Baoji and Kashgar, there are currently 132 cross-border e-commerce comprehensive test zones in China, covering 30 provinces, autonomous regions and municipalities, forming a nationwide development pattern of linkage between land and sea and mutual assistance between east and west.


"cross-border electronic commerce is a new foreign trade format with the fastest development, the greatest potential and the strongest driving force, and it is still in a period of rapid development." The person in charge of the Foreign Trade Department of the Ministry of Commerce said that the establishment of a number of new comprehensive experimental zones will help stimulate the vitality of foreign trade entities, improve the operational efficiency of foreign trade, stabilize the supply chain of foreign trade industry chain, and realize the integration of industrial digitalization and trade digitalization.


Previously, after approving the establishment of China (Hangzhou) cross-border electronic commerce Comprehensive Experimental Zone in March 2015, the State Council set up 105 cross-border e-commerce comprehensive experimental zones in five batches in Tianjin, Shanghai, Suzhou, Luoyang, Nanning, Changsha, Wuhu, Zhanjiang, Mianyang and Yingkou in January 2016, July 2018, December 2019 and April 2020.


According to reports, after this expansion, the comprehensive experimental zone has achieved full coverage of prefecture-level cities in Jiangsu, Zhejiang and Guangdong provinces. Xinhua Viewpoint reporter found that on the basis of covering cities in Greater Bay Area and the Yangtze River Delta region, the newly added cross-border e-commerce comprehensive test area continued to tilt towards central and western cities and regions, and gradually expanded to third-and fourth-tier cities.


Sun Qing, general manager of Ma 'anshan Mailang International Trade Co., Ltd., looked forward to learning that his city had set up a comprehensive cross-border e-commerce test zone. "We have the intention to move the warehouse and logistics back to the local area to save manpower and management costs in different places. Next, we plan to open up the international market and enhance the cross-border e-commerce operation capability. "


"gather the prairie fire with a single spark." Bai Ming, deputy director of the International Market Research Institute of the Ministry of Commerce, said that China's cross-border e-commerce comprehensive test zone has been gradually developed from point to area, from coast to inland, and its spatial distribution is more balanced, which fully reflects the country's desire to further open up new foreign trade formats such as cross-border e-commerce, promote domestic and international double circulation, fully stabilize the basic disk of foreign trade and foreign investment, and promote the high-quality development of trade.


New breakthrough: gather all kinds of service resources, so that enterprises can fully enjoy the convenience dividend.


The State Council's reply emphasized that the mature experience and practices of the first five batches of comprehensive test areas should be replicated and popularized. In the past seven years, what new breakthroughs have been made in hundreds of comprehensive experimental areas?


Zhejiang Taipusen Industrial Group Co., Ltd. is a traditional foreign trade enterprise engaged in the production of outdoor leisure products. Since entering the cross-border e-commerce market in 2017, the annual sales of cross-border e-commerce business has increased from about 2.6 million US dollars to 80 million US dollars in 2021, and its export products are exported to more than 20 countries and regions such as the United States, Europe and Japan.


"In the past, the cost of cross-border e-commerce docking resources for enterprises was very high. Hangzhou Comprehensive Test Zone gathered various service resources to solve a series of pain points such as talents, logistics, customs clearance and software services for enterprises." Cao Zhixing, vice president of the company, was deeply touched.


Nowadays, there are more and more cross-border e-commerce companies like Tapson in cross-border electronic commerce Comprehensive Experimental Zone. The data shows that at present, there are more than 30,000 cross-border e-commerce related enterprises in China, and the number of registered enterprises is still increasing year by year.


Behind the leap-forward development of enterprises is the efforts of the comprehensive experimental zone to continuously promote industrial transformation and upgrading, deepen innovation and try first.


Ren Hongbin, Vice Minister of Commerce, said earlier that through the continuous innovation of systems, management and service modes in various localities and departments, we will explore the formation of an important institutional framework and tailor-made nearly 100 support policies, so that enterprises can enjoy convenience and dividends in logistics, payment, law, taxation, talents and other aspects.


"I feel the real benefits after setting up the comprehensive test area." Reation Wu, head of the Asia-Pacific region of Wuhu Youpai Nursing Products Technology Co., Ltd., said that 90% of the company's products are currently sold overseas through cross-border e-commerce retail. Thanks to the promotion and application of tax incentives such as tax refund facilitation measures, the company's cross-border import and export volume increased from RMB 80 million in 2020 to RMB 130 million in 2021, with an increase of 62.5%.


According to Zhu Caihua, a professor at the Institute of International Economics of the University of International Business and Economics, as the first comprehensive test area for cross-border e-commerce, Hangzhou has explored a set of top-level designs, institutional systems and ecosystems that lead the construction of cross-border e-commerce comprehensive test areas nationwide, which can not only help other comprehensive test areas improve efficiency, but also provide a new starting point for the high-quality development of China's foreign trade.


Merchants and consumers: easily sell the world and buy the world.


The policy dividend of providing convenience and cost saving for cross-border e-commerce enterprises also benefits people's daily life.


"Before purchasing European milk powder, after paying the full amount in advance, it took half a month or even longer to get the goods, and it was often damaged. Now, buying imported products through cross-border e-commerce saves time, effort and money." Han Xiaofei, who frequents the brand stores of Jiangsu Hi-Buy Network Technology Co., Ltd., is deeply touched.


Xu Qing, director of Tmall International Public Affairs Department, believes that a series of facilitation policies and preferential policies such as VAT exemption in cross-border e-commerce comprehensive test zones will not only benefit market players, but also enhance consumer experience. "With the vigorous development of cross-border e-commerce, domestic consumers have more choices, faster aging and lower prices to buy overseas goods at their doorsteps." She said.


Customs data show that in 2021, the import and export volume of cross-border e-commerce in China reached 1.98 trillion yuan, a year-on-year increase of 15%. Among them, the cross-border e-commerce comprehensive test zone has obvious driving effect.


Under the background of the global spread of COVID-19 epidemic, the advantages of cross-border e-commerce such as online marketing, online trading and contactless delivery become more prominent. However, affected by epidemic prevention control measures in various countries, it also faces multiple challenges, such as the interruption of international routes, the shortage of global transportation capacity, rising transportation costs and low customs clearance efficiency.


Experts said that further expanding the scope of the pilot will help promote the cross-border e-commerce industry to seize a new round of growth opportunities, and better cope with many challenges faced by the industry development by copying and promoting experience.


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