健康是铁观音茶叶最重要的品牌 茶叶是防病的理想食物

“2021中国品牌价值评价信息发布暨中国品牌建设高峰论坛”上，安溪铁观音以1428.46亿元的品牌价值、910的品牌强度，位列区域品牌（地理标志产品）价值第一，这是安溪铁观音连续第二年位列区域品牌（地理标志产品）价值第一，也是连续第六年名列全国茶叶类区域品牌价值第一。与去年相比，安溪铁观音品牌价值净增1.6亿元。，安溪铁观音品牌带动效应不可估量。

健康是铁观音茶叶最重要的品牌

“尽管目前中国产茶面积与茶叶产量均居世界第一，但无论从设备、工艺、规模、管理、营销还是品牌的国际知名度，都与国际先进水平存在差距。”郑志受表示，打造国际优秀品牌须从企业与国家两个角度切入。

郑志受认为，茶叶企业要注重研究市场，找准品牌定位，着重建立品牌连锁、特许经营、“互联网+”等营销体系，重视品牌传播，注重产品质量，增强品牌保护意识；而国家要加强规范市场秩序，完善基础设施，注重人才培养和专业人员培训，充分畅通融资渠道，搭建好国际交易平台，做好贸易协调工作。

“目前，我国铁观音茶叶品牌建设日趋成熟，但不管品牌化道路有多远，健康是茶叶最重要的品牌，这是我们从事茶行业的底气之一。”郑志受表示，“‘健康中国’建设离不开茶这个具有无限前景和魅力的传统元素。”

茶是防病的理想食物

“乌龙茶，介于红茶和绿茶之间，四季皆宜饮用。作为乌龙茶杰出代表的安溪铁观音，具有独特的‘兰花韵’，我经常喝安溪铁观音。”北京大学国际医院主任医师、教授金黑鹰表示。

“柴米油盐酱醋茶”，在金黑鹰看来，茶是人们生活中不可或缺的饮品，是一种食品，也是一种药物。从2004年开始，金黑鹰就结合中外研究成果，着手进行有关茶叶防癌抗癌研究。

铁观音茶叶具有抗癌功能，乌龙是半发酵类茶，半发酵类茶比其他品种的茶叶防癌抗癌效果更加明显。

半发酵类的茶叶在半发酵过程中，会产生一种比较稳定的成分，比如真菌，这种真菌与冬虫夏草一样，具有防癌抗癌作用；经过半发酵过程，半发酵类的茶转化后的二级代谢残余物中的成分也会发生作用。不发酵的茶，比如绿茶，虽然茶多酚的含量比乌龙茶多，但其天然成分进入人体后，容易被氧化或者转化为其他成分，产生的作用明显减小；而全发酵的茶，比如红茶，由于发酵程度比较重，抗癌成分有可能被破坏掉，产生的作用当然也不及乌龙茶。

喝茶应成为健康生活新方式

世界卫生组织定义的健康四大基石即合理膳食、适量运动、戒烟限酒、心理平衡。中国疾病预防控制中心慢病中心副主任、研究员马吉祥主张，“多喝茶”应成为健康生活新方式。“我国每年约有350万人死于心血管疾病；平均每5例死亡病例中就有2例死于心血管病；每10秒就有1人因此死亡。”茶叶的功效不是源于某一单独成分的功效，而是源于多种成分的协同增效，茶在降血压、降血脂、降血糖等方面有显著作用，能有效预防心脑血管疾病。

“健康=60%生活方式+15%遗传因素+10%社会因素+8%医疗因素+7%气候因素。”这是世界卫生组织对影响健康因素的总结。马吉祥认为，除铁观音茶叶的养生功效外，喝茶还可以清心，常喝茶就是一种健康的生活方式。

“虽然煮茶喝茶只是一个简单的过程，但长期坚持可以改善我们的健康，提升我们愉悦度，让我们拥有幸福感。”马吉祥认为，喝茶能改善循环，平衡情绪和肌体，以达到身心健康、愉悦的目的。如今，喝茶已经成为越来越多人重视健康、追求品位生活、敬仰文化内涵的方式。“多喝茶，选择健康的生活方式，把喝铁观音茶当作一种享受、体会和乐趣。”

At the "2021 China Brand Value Evaluation Information Release and China Brand Building Summit Forum", Anxi Tieguanyin ranked first in the value of regional brands (geographical indication products) with a brand value of 142.846 billion yuan and a brand strength of 910. Tieguanyin ranked first in the value of regional brands (geographical indication products) for the second consecutive year, and ranked first in the national tea regional brand value for the sixth consecutive year. Compared with last year, the brand value of Anxi Tieguanyin increased by RMB 160 million. , Anxi Tieguanyin brand driving effect is immeasurable.

Health is the most important brand of tea

"Although China currently ranks first in the world in terms of tea production area and tea output, there is still a gap with the international advanced level in terms of equipment, technology, scale, management, marketing, and international brand awareness." Zheng Zhishou said that building an international Excellent brands must be cut from the perspectives of enterprises and countries.

Zheng Zhishou believes that tea companies should focus on researching the market, identify brand positioning, focus on establishing brand chain, franchise, "Internet +" and other marketing systems, attach importance to brand communication, focus on product quality, and enhance brand protection awareness; while the country should strengthen Standardize market order, improve infrastructure, focus on personnel training and professional training, fully unblock financing channels, build an international trading platform, and do a good job in trade coordination.

"At present, my country's tea brand building is becoming more and more mature, but no matter how far the branding road is, health is the most important brand of tea, which is one of our confidence in the tea industry." Zheng Zhishou said, "The construction of 'Healthy China' Tea, a traditional element with infinite prospects and charm, is inseparable.”

Tea is an ideal food for disease prevention

"Oolong tea, between black tea and green tea, is suitable for drinking in all seasons. As an outstanding representative of oolong tea, Anxi Tieguanyin has a unique 'orchid rhythm'. I often drink Anxi Tieguanyin." Professor Jin, chief physician and professor of Peking University International Hospital Blackhawk said.

"Chai Rice Oil Salt Sauce Vinegar Tea", in Jin Heiying's view, tea is an indispensable drink in people's lives, a kind of food and a kind of medicine. Since 2004, Jinheiying has combined Chinese and foreign research results to carry out research on tea anti-cancer and anti-cancer.

Jin Heiying said that tea has anti-cancer functions, and oolong is a semi-fermented tea, and semi-fermented tea has more obvious anti-cancer and anti-cancer effects than other varieties of tea.

During the semi-fermentation process, semi-fermented tea will produce a relatively stable ingredient, such as fungi, which, like Cordyceps sinensis, have anti-cancer and anti-cancer effects; Components in secondary metabolic residues also play a role. Unfermented tea, such as green tea, although the content of tea polyphenols is higher than that of oolong tea, its natural components are easily oxidized or converted into other components after entering the human body, and the effect is significantly reduced; while fully fermented tea, such as black tea , Due to the heavy degree of fermentation, the anti-cancer ingredients may be destroyed, and of course the effect is not as good as that of oolong tea.

Drinking tea should become a new way of healthy life

The four cornerstones of health defined by the World Health Organization are a reasonable diet, moderate exercise, smoking cessation and alcohol restriction, and psychological balance. Ma Jixiang, deputy director and researcher of the Chronic Disease Center of the Chinese Center for Disease Control and Prevention, advocates that "drinking more tea" should become a new way of healthy life. "About 3.5 million people die of cardiovascular disease every year in my country; on average, 2 out of every 5 deaths die from cardiovascular disease; every 10 seconds, 1 person dies from it." The efficacy of tea is not due to a certain The efficacy of the individual ingredients comes from the synergy of multiple ingredients. Tea has a significant effect in lowering blood pressure, blood lipids, and blood sugar, and can effectively prevent cardiovascular and cerebrovascular diseases.

"Health = 60% lifestyle + 15% genetic factors + 10% social factors + 8% medical factors + 7% climate factors." This is a summary of the factors affecting health by the World Health Organization. Ma Jixiang believes that in addition to the health benefits of tea, drinking tea can also cleanse the heart, and drinking tea regularly is a healthy way of life.

"Although making tea and drinking tea is just a simple process, long-term persistence can improve our health, enhance our happiness, and give us a sense of well-being." Ma Jixiang believes that drinking tea can improve circulation, balance emotions and body, so as to achieve The purpose of physical and mental health and pleasure. Today, drinking tea has become a way for more and more people to pay attention to health, pursue a tasteful life, and admire cultural connotations. "Drink more tea, choose a healthy lifestyle, and treat tea as a kind of enjoyment, experience and fun."